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Marketing: vazhnost' reklamy v sovremennom biznese

Proceeding
All-Russian scientific and practical conference «Law, Economics and Management»
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Published in:
All-Russian scientific and practical conference «Law, Economics and Management»
Author:
Elizaveta V. Bushueva 1
Work direction:
Менеджмент и маркетинг
Pages:
118-121
Received: 11 March 2022

Rating:
Article accesses:
1443
Published in:
РИНЦ
1 Don State Technical University
For citation:
Bushueva E. V. (2022). Marketing: vazhnost' reklamy v sovremennom biznese. Law, Economics and Management, 118-121. Чебоксары: PH "Sreda".

Abstract

Advertising as a type of human activity has existed for several millennia. The concept of "advertising" in recent decades has become not only a word often mentioned in the media, but also a term that evokes a wide range of associations of an economic, political and socio-cultural nature. The main function of advertising is an economic function in the life of any company, aimed at selling products or providing services and making more profit. The article considers advertising as an important component of economic activity.

References

  1. 1. Бернс А. Современная реклама / А. Бернс. – М.: Довгань. – 2009. – 200 с.
  2. 2. Баззел Р.Д. Информация и риск в маркетинге / Р.Д. Баззел, Д.Ф. Кокс, Р.В. Браун. – М.: Прогресс. – 2009. – 125 с.
  3. 3. Блюменфельд В. Большие проблемы малого бизнеса / В. Блюменфельд // Экономика и жизнь. – 2010. – №4. – С. 60–66.
  4. 4. Васильев В.Н. Основы маркетинга / В.Н. Васильев. – М.: Ульяновск. – 2010. – 310 с.

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