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Business reputation as an integral element of improving the competitiveness of higher education institutions

Proceeding
All-Russian scientific and practical conference with international participation «Socio-Pedagogical Issues of Education and Upbringing»
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Published in:
All-Russian scientific and practical conference with international participation «Socio-Pedagogical Issues of Education and Upbringing»
Author:
Valeriia V. Kamennova 1
Work direction:
Содержание и технологии профессионального образования
Pages:
65-66
Received: 18 April 2023

Rating:
Article accesses:
1122
Published in:
РИНЦ
1 FSBEI of HE "Plekhanov Russian University of Economics"
For citation:
Kamennova V. V. (2023). Business reputation as an integral element of improving the competitiveness of higher education institutions. Socio-Pedagogical Issues of Education and Upbringing, 65-66. Чебоксары: PH "Sreda".

Abstract

A good business reputation of a university is an important factor that increases the value of everything it offers. On the other hand, a bad reputation can reduce the cost of all university products and services and attract negative attention, such as rumors, gossip and negative reviews. The article is devoted to the analysis of the main tasks and goals of the PR activities of the university, as well as the problems of business reputation. In the process of writing the work, some research methods were used. First of all, theoretical methods (the system method, as well as generalization), general logical methods (analogy, analysis) were involved. The results of the study allow us to develop appropriate recommendations aimed at managing business reputation to improve the competitiveness of higher education institutions.

References

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