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Marketing Strategies of Chinese Enterprises in the Media Environment

Proceeding
All-Russian Scientific Conference «Strategies of Sustainable Development: Social, Law and External-economic Aspects»
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Published in:
All-Russian Scientific Conference «Strategies of Sustainable Development: Social, Law and External-economic Aspects»
Author:
Yiyang Wang 1
Work direction:
Общие вопросы экономических наук
Pages:
35-36
Received: 30 January 2024

Rating:
Article accesses:
888
Published in:
РИНЦ
1 Peoples' Friendship University of Russia
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Abstract

The article explores the key marketing strategies used by Chinese enterprises for successful expansion in the global market. The main focus of the article is on the development of effective marketing strategies that correspond to the media environment of the target markets. Strategies such as the use of digital platforms as means of communication and promotion, the integration of traditional and digital media channels, the creation of content marketing campaigns, the use of influencer marketing and the adaptation of marketing campaigns to local characteristics are considered.

References

  1. 1. CCTV. con, Chinese small and medium-sized enterprises are mainly distributed in Beijing, Shanghai and Guangzhou, 2016.
  2. 2. Hongbo Sun, Crisis management countermeasures for small and medium-sized enterprises during epidemic // Business Management. – 2020. – №17. – P. 75–76.
  3. 3. The paper.cn, how big is the role of small and medium-sized enterprises in driving regional economy National Bureau of Statistics, Ministry of Industry and Information Technology response, 2022.
  4. 4. Lin Wei, Xiang Zhang, The status quo, problems and reflections of online live broadcast merchandising in the post-epidemic era // Media Perspective. – 2021. – №23 (22). – P. 86.
  5. 5. Yifei Zhang, how to effectively use new media for marketing // Research on Transmission Competence. – 2019. – №3 (33). – P. 194.
  6. 6. Jia Hou, The Application of social media in enterprise marketing. Jilin University, 2016.
  7. 7. Yongli Han, The research about situation and development trend of social media marketing. Henan University, 2014.

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