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Research on Sports Music Consumption Behavior in the Big Data Era

Proceeding
All-Russian scientific and practical conference with international participation «The Topical Issues of the Humanities and Social Sciences: from Theory to Practice»
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Published in:
All-Russian scientific and practical conference with international participation «The Topical Issues of the Humanities and Social Sciences: from Theory to Practice»
Author:
Yun Gao 1
Work direction:
Теория и методика физического воспитания, спортивной тренировки, оздоровительной и адаптивной физической культуры
Pages:
275-281
Received: 25 March 2024

Rating:
Article accesses:
646
Published in:
РИНЦ
1 Universitet finansov i ekonomiki Tsziansi
For citation:
Gao Y. (2024). Research on Sports Music Consumption Behavior in the Big Data Era. The Topical Issues of the Humanities and Social Sciences: from Theory to Practice, 275-281. Чебоксары: PH "Sreda".

Abstract

This study aims to investigate sports music consumption behavior in the era of big data, with a focus on understanding the characteristics and patterns of music engagement among sports enthusiasts. Utilizing a combination of qualitative and quantitative research methods, the study explores the role of music in enhancing sports performance, motivation, and fan engagement. By analyzing large-scale data sets, the research identifies key trends and patterns in sports music consumption, revealing preferences, behaviors, and motivations behind the choice of music. The findings of this study contribute to a deeper understanding of the intersection between sports and music, offering insights into how music can be effectively utilized to enhance sports performance and fan experience. The sports music consumption behavior in the big data era offers new opportunities for sports organizations, marketers, and music industry players to leverage music for strategic advantage.

Funding Agency

Grant Number
Scientific Research Project of Jiangxi Provincial Sports Bureau 61
This work is supported by the 2023 Scientific Research Project of Jiangxi Provincial Sports Bureau, China (Project No. 61).

References

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