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Artefakt kak smyslovoi aktsent marketingovoi strategii muzeia

Proceeding
DOI: 10.31483/r-112721
Open Access
All-Russian scientific and practical conference «Law, Economics and Management»
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Published in:
All-Russian scientific and practical conference «Law, Economics and Management»
Authors:
Elena V. Zvonova 1 , Daniil V. Danilin 1
Work direction:
Менеджмент и маркетинг
Pages:
115-118
Received: 10 August 2024

Rating:
Article accesses:
751
Published in:
РИНЦ
1 Russian State Social University
For citation:
Zvonova E. V., & Danilin D. V. (2024). Artefakt kak smyslovoi aktsent marketingovoi strategii muzeia. Law, Economics and Management, 115-118. Чебоксары: PH "Sreda". https://doi.org/10.31483/r-112721

Abstract

Артефакт является ключевым понятием современной философии искусства и философии дизайна. Достижения современной философии и когнитивной психологии способны обогатить музейный маркетинг. Это соответствует идеям маркетинга H2H.

References

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  7. 7. Terrone E. Are Works of Art Affective Artifacts? If Not, What Sort of Artifacts Are They? / E. Terrone // Topoi. 2024. №43. P. 737–746.
  8. 8. Vermaas P.E. Advancements in the Philosophy of Design / P.E. Vermaas, S. Vial. Cham: Springer Verlag, 2018. 564 p.

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