Analiz strategicheskikh zadach rossiiskikh poligraficheskikh predpriiatii, osushchestvliaiushchikh vneshneekonomicheskuiu deiatel'nost', na primere tipografii OOO "ShAR"

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Сollection of articles «Economics and Management: Theory, Methodology, Practice»
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Сollection of articles «Economics and Management: Theory, Methodology, Practice»
Author:
Daniel' O. Iavorovskii 1
Work direction:
Мировая и региональная экономика
Pages:
95-98
Received: 23 January 2020

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Article accesses:
2640
Published in:
РИНЦ
1 FGBOU VO "Tul'skii gosudarstvennyi universitet"
For citation:
Iavorovskii D. O. (2020). Analiz strategicheskikh zadach rossiiskikh poligraficheskikh predpriiatii, osushchestvliaiushchikh vneshneekonomicheskuiu deiatel'nost', na primere tipografii OOO "ShAR". Economics and Management: Theory, Methodology, Practice, 95-98. Чебоксары: PH "Sreda".

Abstract

The article analyzes the strategic objectives of Russian printing companies engaged in foreign economic activity. The analysis was carried out on the example of the printing house LLC "SHAR". The paper reveals the prerequisites for the analysis of strengths and weaknesses, opportunities and threats (SWOT analysis) as an indispensable tool for a comprehensive analysis of a company planning to carry out foreign economic activity, and already carrying out it. A SWOT analysis of Shar LLC was carried out with a focus on the foreign economic activity of the enterprise. Recommendations are given. The conclusions are formulated.

References

  1. 1. Бондаренко В.А. Анализ стратегии фирмы на примере / В.А. Бондаренко, О.Н. Миргородская, Н.В. Дудла // Концепт. – 2017. – Т. 30. – С. 16–20.
  2. 2. Дробышева Л.А. Маркетинговая оценка конкурентоспособности производственного предприятия / Л.А. Дробышева // Справочник экономиста. – 2017. – №5. – С. 32–36.
  3. 3. Карлоф Б. Деловая стратегия / пер. с англ. О.Д. Горина; науч. ред. и авт. послесл. В.А. Приписнов. – М.: Экономика, 2017. – 239 с.
  4. 4. Павлова Н.Н. Маркетинг в практике современной фирмы: учебник для бизнес-школ / Н.Н. Павлова. – М.: Норма, 2018. – 384 с.
  5. 5. Морозова К.В. Сравнительный анализ методов изучения внешней среды предприятий / К.В. Морозова // Инновационная наука. – 2016. – №5. – С. 141.

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