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Advantages and problems of digital marketing in Kazakhstan

Proceeding
All-Russian scientific and practical conference with international participation «Law, Economics and Management: Theory and Practice»
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Published in:
All-Russian scientific and practical conference with international participation «Law, Economics and Management: Theory and Practice»
Author:
Dina A. Kadukova 1
Scientific adviser:
Zhangul' K. Basshieva1
Work direction:
Экономика предпринимательства
Pages:
215-220
Received: 7 April 2020

Rating:
Article accesses:
4242
Published in:
РИНЦ
1 Aktiubinskii regional'nyi gosudarstvennyi universitet im. K. Zhubanova
For citation:
Kadukova D. A. (2020). Advantages and problems of digital marketing in Kazakhstan. Law, Economics and Management: Theory and Practice, 215-220. Чебоксары: PH "Sreda".

Abstract

In this article, the concept of digital marketing is considered as one of the components of marketing. Special attention is paid to its advantages and problems. Search engine usage statistics and their age category are considered separately among web users. The relevance of this article is due to the fact that digital technologies are actively being introduced into our lives. Simplifying public and business access to government services, speeding up information exchange, creating new business opportunities, creating new digital products, etc.

References

  1. 1. Как работает Digital-маркетинг в наше время [Электронный ресурс]. – Режим доступа: https://reklamaplanet.ru/marketing/didzhital
  2. 2. Интернет-маркетинг в Казахстане: обзор рынка [Электронный ресурс]. – Режим доступа: https://www.seonews.ru/analytics/internet-marketing-v-kazakhstane-obzor-rynka /
  3. 3. 10 главных проблем цифрового маркетинга [Электронный ресурс]. – Режим доступа: http://rocket-center.ru/blog/Reklama/196/10-glavnykh-problem-tsifrovogo-marketinga.html
  4. 4. Котлер Ф. Основы маркетинга / Ф. Котлер, Г. Армстронг. – Алматы: общественный фонд «Национальное бюро переводов», 2019.

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