Business Simulation in the System of Preparation of MSc. Students

Research Article
EDN: SMEOQQ DOI: 10.31483/r-75595
Open Access
International academic journal «Development of education»
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Published in:
International academic journal «Development of education»
Author:
Maria M. Bernstein 1
Work direction:
Theoretical and Applied Education Research
Pages:
8-12
Received: 16 May 2020

Rating:
Article accesses:
4554
Published in:
doaj РИНЦ
1 Institute of Business and Business Administration of FSBEI of HE “Russian Presidential Academy of National Economy and Public Administration”
For citation:
Bernstein M. M. (2020). Business Simulation in the System of Preparation of MSc. Students. Development of education, 8-12. EDN: SMEOQQ. https://doi.org/10.31483/r-75595
UDC 378.016

Abstract

Difficulties and problems of business education are theoretically considered in the article. The advantages of traditional Western business education and the problems of young managers that are not ready for business activity in the environment of developing markets are highlighted. Methods of research. The author has examined the conditions of business education in Russia, its content and approaches to teaching. In the course of research, the author provides the idea that the solution to the problem of business education is based on innovation of the curriculum, implementation of interactive methods of teaching and creating the atmosphere of cross-cultural communication in the groups of MSc. students. Results of research. It is defined that setting up an innovative MSc. Program completely taught in English to multinational groups of students created cross-cultural environment in class. The curriculum has comprised the components of Russian and Western business school tracks. It is defined that the implementation of innovative methodological approaches to teaching based on modeling of manager’s professional activity is an indispensable educational means of creating the skills demanded. The author demonstrates the advantages of Markstrat simulation game in teaching marketing. It is proved that innovative business simulation helps to create the situation of authentic communication in the classroom, boosts teambuilding and provides practice of decision-making techniques. The author proves that the hypothesis of the article is correct and the way to solve the problem of business education is found.

References

  1. 1. Scrivener J. (1994) Learning Teaching., 218 Heinemann Publishers (Oxford) Ltd.
  2. 2. Bernstein, M. М. (2020). English Language Educational Program: Innovative Approach to Form Demanded Specialists. Eurasian Science Journal. Eurasian Union of Scientists, 4/73. Vol. 8, 12-15.
  3. 3. Goikhman, O. J., & Nadeina, T. M. (2003). Rechevaja komunikatsia [Speech Communication]., 272. Moscow: Infra-M.
  4. 4. Burgat, V. V. (2014). Delovaja Igra kak metod aktivnogo obuchenia [Business-Simulation as a Means of Efficient Teaching]. Sibirskij Torgovo-ekonomicheskij Zhurnal., 48–51. Omsk: Omsk Institute (branch) of the FSBEI of HPE "Russian State University of Trade and Economics".
  5. 5. Dudchenko, V. S.: Delovaja innovatsionnaja igra kak metod issledovaniai razvitia organizatsii [Innovative Business-Simulation as a method of Research and Development of Organization] (2010). URL: https://gtmarket.ru/laboratory/expertize/3743
  6. 6. Kotler Ph. (2005). According to Kotler: The World’s Foremost Authority on Marketing Answers Your Questions, 192. New York: AMACOM: American Management Association.
  7. 7. Strategic marketing simulation with Markstrat. URL: https://web.stratxsimulations.com/simulation/strategic-marketing-simulation/

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