Coaching psychology: methodology, theory, practice
- Author:
- Ekaterina V. Koptelova
- Work direction:
- Разработка моделей и оценка эффективности коучинга
- Abstract:
- The study focuses on adapting successful metrics for evaluating the effectiveness of corporate coaching used in the United States to the countries of the CIS, taking into account cultural differences (Golvy, 2019; Whitmore, 2020). The novelty lies in identifying and adapting metrics that consider the specifics of cultural codes and social identity in CIS countries (Hofstede, Hofstede, Minkov, 2019; Trompenaars, Hampden-Turner, 2020). Metrics are viewed as tools for assessment and methods to deepen client work, enhance awareness of the process, improve its measurability, and foster professional growth for coaches (Tajfel, 1979; Burns, 1978). The study examines international experience in measuring coaching effectiveness, with a particular emphasis on adapting American approaches to the corporate environment using online platforms, as well as analyzing results (Bass, 1985; Seligman, 2011).
- Keywords:
- USA, effectiveness, social identity, CIS, Corporate coaching, metrics, measurability, organizational development culture, progress evaluation, digital learning platforms, adaptatio
Economics and Law