List of publications on a keyword: «press»
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НЕЙРОМАРКЕТИНГ В СФЕРЕ УСЛУГ
ProceedingTopical issues of law, economic and management- Authors:
- Viktoriia V. Zviozdina, Liudmila A. Belashova
- Work direction:
- Менеджмент и маркетинг
- Abstract:
- The article is devoted to studying the practice of applying new technologies in the development of marketing of a service company to attract and retain customers. The paper investigates the role of sensory sensations in consumer behavior and their adoption of subconscious decisions.
- Keywords:
- Perception, aromarketing, impressions, business innovations, client, neuromarketing, sensory marketing, sensual notes, emotions
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Neuropsychic Health of Children With High Mental Abilities
ProceedingPsychological and Pedagogical Support of Talented Children: Problems, Directions, Approaches, Conditions- Author:
- Tatiana B. Ventsova
- Work direction:
- Психическое здоровье и здоровьесбережение одаренных детей
- Abstract:
- The results of an empirical study on the coherence of mental abilities and neuropsychic health of high-school children are presented in the article. A positive significant coherence with neuroticism, depression and a negative one with shyness were revealed. Positive significant connections between mental abilities and pedantic, stuck, emotive types of accentuations were observed. Recommendations on the organization of psychological support for this group of high-school children for teachers, parents, psychologists are considered.
- Keywords:
- mental abilities, neuroticism, depressiveness, accentuation
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National Cinematograph and National Mind-Set
Research ArticleEthnic Culture No 1 (2)- Author:
- Eduard O. Krank
- Work direction:
- Problems of Ethnic Cultures Preservation
- Abstract:
- The article is devoted to the problem of national cinematograph in the conditions of the dominance of mass cinema products at the market, especially the American film industry. Paradigms and criteria in the definition of national (ethnic) cinema are presented. The aim of the article is to confirm its working hypothesis, which is that the development of national cinematograph becomes significant only when, reproducing by filming their own narratives, imbued with national mind-set, the authors create cinematographic artifacts with their own manner, style, language, which is able to develop and enrich the film language. The descriptive and analytical methodology used in conjunction with the historical and genetic method allows us to come to certain conclusions. These findings consist in the position that such national cinematograph becomes pervasive, which is permeated by the national mind-set and at the same time responds to both ethnic and world cultural challenges, creates national narratives that due to their relevance become meta-ethnic narratives. An analysis of the existing definitions and properties of what should be understood as national cinematograph allows one to discuss the topic of what the essence of national cinema is: in the local and regional desire to establish itself as having a right to exist, or in the meta-ethnic aspect, which allows national cinema to become a direction in cinema. Thus, the necessary property of national cinematograph for its equal existence among others, the author singles out such a feature as the situation of passionarity in which the nation lives. Its mind-set creates its own national narrative, and therefore its own cinema language. The article is the part of a fundamental study on the theory of cinema, in which the main points are categories such as "film narrative", "conventionality of cinematograph" and "film language".
- Keywords:
- ethnic culture, national cinematograph, national mind-set, German film expressionism, new wave, Ingmar Bergman, dogme 95, film language, film narrative
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Language - as a means of transmitting cultural heritage
ProceedingPedagogy, Psychology, Society: Theory and Practice- Authors:
- Igor V. Stepanov, Aleksandr V. Nikishkin, Alisa V. Bogdanova
- Work direction:
- Социальные процессы и образование
- Abstract:
- Language, culture, heritage, literary criticism, art
- Keywords:
- in the article the authors propose to consider the concept of language as a means of transmitting cu, Also expressed the view that the tradition of passing language experience from generation to generat, creative refraction in the history of cultural heritage, influences the historical destinies of Nations, as they cement unity people in embodied ideals
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Vozmozhnosti realizatsii informatsionnoi sredy v tekhnicheskom vuze
Article in CollectionDevelopment of modern education system: theory, methodology, experience- Author:
- Marine Z. Kirakosian
- Work direction:
- Современные технологии в образовании
- Abstract:
- В статье описывается практическая реализация технологии CMS (Content Management System) Wordpress для создания информационно-образовательной среды econ.klgtu.ru ФГБОУ ВО «КГТУ» ИНОТЭКУ. Поднят вопрос о необходимости активизации самостоятельной учебной деятельности студентов в рамках использования электронного контента высшего учебного заведения.
- Keywords:
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Phonetic competition as means of forming expressive speech habits in a foreign language at primary school
Research ArticleDevelopment of education No 2 (4)- Authors:
- Natalia Y. Milyutinskaya, Tatiana V. Ilinskikh
- Work direction:
- Practice
- Abstract:
- The article presents the analysis of the problem of expressive speech of young learners. The paper deals with the problems of speech development of children, the characteristics of their age characteristics. The concept of «phonetic competition» is regarded in the light of communicative, activity, cognitive, creative and reflexive approaches for learning foreign languages.
- Keywords:
- phonetic competition, expressive speech, phonological competence, younger students, communication
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Improving the learning process using computer technologies in a foreign language communication
Book ChapterImproving the learning process using computer technologies in a foreign language communication- Authors:
- Tatiana P. Avanesova, Anna V. Popova, Lialia K. Vychuzhanova, Lena K. Gruzdeva, Dmitrii I. Gruzdev, Marina V. Meflekh, Ol'ga S. Aketina, Tat'iana D. Kurshakova
- Work direction:
- Авторская монография
- Abstract:
- The monograph presents materials on the following topics: the experimental formation of algorithms of professional activity of a military specialist in a foreign language environment; features of the implementation of educational functions in classical and distance learning methods; communicative competence of future bachelors of cultural science and subject-language integrated learning (on the example of the disciplines "Art History" and "English language"); foreign language as a component of professional training of ship radio engineer; analysis of the paradigm of cognitive linguistics; the use of thematic corpuses of texts when translating specialized discourse; expressiveness in the scientific and technical text; representation of linguistic personality in the field of maritime professional activity. The monograph is intended for researchers, university professors and students of psychological, pedagogical, methodical and linguistic specialties.
- Keywords:
- communicative competence, professional activity, algorithms of professional activity, information educational module, information units, professional foreign language communication, typical task of labour, distance learning methods, self-training, corpus, corpus-manager, concordancer, concordance, translation into native language, wild card, fuzzy search string, paradigm of cognitive linguistics, expressiveness in scientific and technical text
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"Features of drafting of stories senior preschool children with the general excalation of speech"
Article in CollectionCurrent trends in the development of education system No 2- Authors:
- Daria N. Zheludeva, Olga S. Kuzmina
- Work direction:
- Исследования в образовании и образовательные практики как инструмент принятия решений
- Abstract:
- In the article the features of drafting of stories senior preschool children are examined with the general excalation of speech (ОНР). The theoretical aspect of study of problem opens up.
- Keywords:
- coherent speech, common надоразвитие speeches, coherent expression, drafting of stories