List of publications on a keyword: «age»
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Russia Historical memory as a factor in the formation of national identity
ProceedingUniversity as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)- Author:
- Tatiana N. Petukhova
- Work direction:
- Война как фактор формирования национальной идентичности
- Abstract:
- The article examines the need to preserve historical memory. The main concepts of the leading researchers Maurice Halbwaks and Aleida Assman were considered. Based on the historical features of Russia, attention is focused on traditional values enshrined in legislation, including the preservation of historical heritage in contrast to the foreign theory of «forgetting memory». Methods used: general scientific (analysis of scientific literature, concretization, generalization, etc.), empirical (observation, description, etc.).
- Keywords:
- historical memory, national security, heritage, oblivion, archiving
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Social media is the secret weapon of nazism
ProceedingUniversity as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)- Author:
- Anastasiia V. Kalita
- Work direction:
- Война как фактор формирования национальной идентичности
- Abstract:
- This study examines the problem of the influence of social networks on the spread and strengthening of the ideology of Nazism in modern society. The work analyzes specific examples of the use of social networks to spread Nazi ideas to a certain age category, and also suggests possible ways to combat this phenomenon.
- Keywords:
- historical memory, information security, youth, patriotism, teenagers, social networks
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On the issue of military-patriotic education of primary school children with disabilities
ProceedingUniversity as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)- Author:
- Elena S. Argandeikina
- Work direction:
- Война как фактор формирования национальной идентичности
- Abstract:
- The article presents the issue of the organization of work on military-patriotic education of primary school children with disabilities. It is noted that in the conditions of multinational Russia in the school education system, the problems of fostering not only respect for other nations, but also love for the motherland become important. Patriotism implies pride in the achievements and culture of one's homeland, the desire to preserve its characteristics, as well as identification with other representatives of one's nation, a willingness to give preference to the interests of one's country and a desire to protect the interests of the motherland and the people.
- Keywords:
- limited health opportunities, primary school age, military-patriotic education
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Educational potential of the subject space of a museum room: historical and patriotic context of innovative activity
ProceedingUniversity as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)- Authors:
- Dmitrii V. Polezhaev, Nadezhda A. Agarkova
- Work direction:
- Роль архивов, музеев и библиотек в формировании представлений о Великой Отечественной войне
- Abstract:
- The museum room in a kindergarten is considered by the authors as a resource for the historical and patriotic education of preschool children using the example of the Great Patriotic War and the Battle of Stalingrad. The ethno-cultural Cossack component of the formation of historical consciousness is being updated.
- Keywords:
- preschool age, museum space, subject environment, historical and patriotic education, all-Russian civic identity
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The resources of the school museum in regular and extracurricular activities
ProceedingUniversity as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)- Authors:
- Elena V. Kaltsanova, Regina L. Grigogreva
- Work direction:
- Роль архивов, музеев и библиотек в формировании представлений о Великой Отечественной войне
- Abstract:
- This article examines the possibilities of using the resources of the school museum «Memory Road» of Secondary School No. 64 in Cheboksary, Chuvash Republic, in patriotic education in the classroom and in extracurricular activities. These resources provide an opportunity for the initial study of the events of the history of the Great Patriotic War and to visualize military events using information technologies that increase the educational motivation of a modern student.
- Keywords:
- extracurricular activities, the Great Patriotic War, museum pedagogy, school museum, cultural and historical heritage
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The Museum battle glory of 139th Roslavlth Red Bannerth The Order of Suvorov infantry division at the Lyceum №3 school city Cheboksary
ProceedingUniversity as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)- Author:
- Irina P. Ivanova
- Work direction:
- Роль архивов, музеев и библиотек в формировании представлений о Великой Отечественной войне
- Abstract:
- The article tells about activity museum of 139th infantry division. The battle path of 139 infantry division. Importance and relevance to study history issues today for example activities school museum.
- Keywords:
- historical memory, the Great Patriotic War, school museum, rifle division, courage and heroism
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DANCING AT DAWN. HISTORICAL AND CULTURAL EXCURSION INTO THE PAST: SKETCHES ABOUT THE WAR
ProceedingUniversity as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)- Author:
- Asfar S. Kuiok
- Work direction:
- Проблемы отражения событий войны в исторической памяти и мемориальной культуре
- Abstract:
- The article is devoted to the events of the Great Patriotic War of 1941–1945, the attitude of the people to tragic events through the prism of moral and ethical qualities, the inner world of the heroes is shown. Everyone who took part in the fighting, or was in the rear, realized that the fate of the country depended on him. The war exposes the inner content of both the individual and the ethnic community. It has been established that the moral and ethical qualities of a person during the struggle for their Fatherland can symbolize the concepts of patriotism and courage, which, undoubtedly, can become an example for the younger generation. In addition to the destruction of cities, villages, and infrastructure, tragic events also occurred with people. The story of the fate of one person in the war is refracted into the common tragedy of the whole people, according to which we trace the philosophical concepts of regularity of chance and, general and particular.
- Keywords:
- the Great Patriotic War, life at war, soldiers, tragedy of personality, chance and regularity
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Experience of working with the state information system «Memory of the People» in the study of documents and information related to the participants of the Great Patriotic War
ProceedingUniversity as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)- Author:
- Alsu B. Nasibullina
- Work direction:
- Проблемы отражения событий войны в исторической памяти и мемориальной культуре
- Abstract:
- The article considers the experience of search work using the state information system «Memory of the people» in the study of the war period in the history of Kirby village of Laishevsky district of the Republic of Tatarstan. In the process of clarifying information about the participants of the Great Patriotic War, the features of the material collected using this information system were analyzed, which may be useful to researchers or relatives of war participants.
- Keywords:
- the Great Patriotic War, the state information system «Memory of the people», missing persons, Kirby village, Laishevsky district, front-line soldier
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Engineering and psychological aspects of professional activity of operators complex technical systems
ProceedingEducation, innovation, research as a resource for community development- Authors:
- Ilia A. Chepurnov, Roman K. Kovalev
- Work direction:
- Развитие психолого-педагогического сопровождения в современном образовании
- Abstract:
- The main engineering and psychological aspects of the professional activity of operators of complex technical systems have been studied. Models of the control process in the “man-machine” system are considered in detail. The mental processes during information processing by the operator of complex technical systems are given.
- Keywords:
- activity, management, engineering psychology, complex technical system, operator, man-machine system, information model, conceptual model
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Syntactic analysis in Russian: methods and applications
ProceedingEducation, innovation, research as a resource for community development- Author:
- Daria I. Kaverina
- Work direction:
- Филология в системе образования
- Abstract:
- This article provides an overview of the methods of syntactic analysis in the Russian language and their application. The main approaches to syntactic analysis, including morphological analysis, grammatical analysis, as well as their relationship with other linguistic aspects, are considered. Special attention is paid to the application of syntactic analysis in various fields such as computational linguistics, machine translation, natural language processing and linguistic research.
- Keywords:
- application, Russian language, methods, syntactic analysis, morphological analysis, grammatical analysis, computational linguistics, machine translation
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Determination of the Company's Insolvency in the Risk Management System
ProceedingStrategies of Sustainable Development: Social, Law and External-economic Aspects- Authors:
- Aleksandr B. Oreshnikov, Iuliia S. Tsertseil
- Work direction:
- Вопросы социально-экономической эффективности предприятий
- Abstract:
- The development of an effective management model of a company is the basis for a high indicator of its viability. The work uses the example of «Yandex» to demonstrate the author's evaluation of the amount of financial bankruptcy of firms. The author recommends applying a cost-based method to analyzing a company's financial health in order to identify the key lines of enterprise development, forecast future growth, and offer the primary strategies to enhance it.
- Keywords:
- bankruptcy, insolvency, financial risks, cost model, business management, added economic value
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K. Walsh's Approach to Managing the Company's Value Based on the Balanced Growth Equation
ProceedingStrategies of Sustainable Development: Social, Law and External-economic Aspects- Authors:
- Kseniia V. Kutyrova, Iuliia S. Tsertseil
- Work direction:
- Вопросы социально-экономической эффективности предприятий
- Abstract:
- The article considers the method for overseeing the organization's worth based on the equilibrium of the growth equation which was introduced by K. Walsh. It describes the theoretical foundations basing on K. Walsh’s book «Key management indicators», gives the comprehensive outlook on internal and external environment of PJSC «Rostelekom», which in turn will be used as an example for calculating balanced growth equation and giving the essential conclusions based on it. The used methods of research are: analysis, classification, measurement, description, comparison. The article provides the results of calculation of balanced growth equation, its interpretation and suggestions on management of company’s value.
- Keywords:
- sustainable growth, maximization of shareholder value, strategic company management, Walsh, value management methodology, balanced growth equation, organizational development, cost management, company’s value
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Managing academic and free time in the process of academic education
Book ChapterModern issues of pedagogy and psychology: theoretical and methodological approaches and practical research results- Author:
- Aleksandr I. Kugai
- Work direction:
- Глава 2
- Abstract:
- This chapter presents various ways to effectively manage time in the process of academic learning, given as a premise that it is an abstract resource, which is difficult to manage, although it has a significant impact on student life. In general, a modern person is becoming increasingly busy, feeling a gap between the number of activities he wants to complete and the ability to complete them in a timely, stress-free manner. During the process of academic learning, students face the need to rebuild their way of using time as a resource, as well as other resources associated with it, thus becoming more organized, which has an impact on the results of their activities. In the event of academic environment, as for students participating in the educational process, sources of stress are either at the academical level: people in a group with close relationships, individual teachers, group membership, competition with peers. Also, tense relationships with decision makers, who makes amendments at the level of the system, institution, various events in public life. Regarding sources of stress, they can also be found at the level of the educational activity itself: the nature of tasks, their volume, complexity, deadlines, restrictions, learning conditions, unjustified rules and habits, ambiguity of functions, student’s lack of desire to assign them. The study aims to outline several effective principles of action related to time management that could be useful for both students and educators.
- Keywords:
- education, management, efficiency, students, time
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Optimization of teaching the logic of natural language as a method of cognition
Book ChapterModern issues of pedagogy and psychology: theoretical and methodological approaches and practical research results- Author:
- Nikolai N. Zhaldak
- Work direction:
- Глава 6
- Abstract:
- The efficiency of human processing of information from digital devices and other sources must be improved. To achieve this goal, it is necessary to give a scientific understanding of the representational logic of natural language as a method of cognition, and teaching it must be made purposeful and optimized. This logic includes its logical means and rules for operating with them and with figurative models of what they denote. Diagrammatic models make the conclusion purely formal. The author substantiates the possibility of this optimization by making a review of the main results of his own long-term scientific and pedagogical experiment. The author's scientific presentation of this logic covers any existential quantifiers that are featured in the diagrammatic dictionaries of the forms of attributive judgments about objects, places, times, cases, points of view; conjunctions with a relevant definition of conjunctions of logical consequence in a diagrammatic dictionary of judgments about cases; system of logical forms of questions. As for reasoning about properties, the most effective method of line-tabular diagrams is suggested. For a gradual teaching of this method and logical thinking from preschool age, a system of visual means, methods, forms of tasks and a technology for the professional training of educators and teachers is offered. Using this technology, according to the suggested forms, they compose and use meaningful tasks, and a special form serves to teach each rule. For children, a method is proposed for demonstrating the meanings of logical forms of judgments with the quantifiers "is", "no", "all", "not all", "only", "not only", "only all", "not only all", "all , except", "there is only", etc. with their fingers. For the blind, devices for teaching solving logical problems by constructing tactile line-tabular diagrams are patented.
- Keywords:
- optimization, teaching, cognition, natural language, logic, diagrams, questions
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Metacognitive Strategies in Text-Based Activities (for legal texts)
Research ArticleDevelopment of education Volume 7 No 1- Authors:
- Veronika V. Makhova, Oksana N. Zanina
- Work direction:
- Pedagogy and Modern Education
- Abstract:
- Globalization on the one hand and border closure on the other hand spur communication process participants in all areas of human activities and especially young researchers into foreign language learning which is currently focused on foreign professionally-oriented texts. Traditional methods of teaching a foreign language based on grammatical approach are not effective in solving the problem of language competence development when working with professionally-oriented texts. The objective of this work is to assess the effectiveness of the method of legal texts concept analysis using a technique of metacognitive strategies in reading activity. Several groups of law students, Southwest State University (Kursk, Russia) took part in the experiment based on the above-mentioned method. Students performed both conventional (skimming, key words finding) and specially developed tasks (constructing a text compositional structure model, plotting a text graphical representation, etc.). Original criteria were used to evaluate the performance. The experiment showed a persistent significant difference in learning indicators and students’ behaviour in the control and experimental groups. The technique contributed to the development and enhancement of students’ skills improving their foreign language competence. The obtained skills facilitated communication and contributed to students’ satisfaction with the learning process, increased their creative and professional potential, students’ sustainable intrinsic motivation.
- Keywords:
- foreign language competence, professional communication, legal texts, metacognitive strategies, text concept analysis
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Formation of Critical Thinking among University Students (using the Example of Teaching a Foreign Language)
Research ArticleDevelopment of education Volume 7 No 1- Authors:
- Nailya F. Plotnikova, Timur R. Usmanov, Landysh A. Gizyatova
- Work direction:
- Pedagogy and Modern Education
- Abstract:
- The relevance of this study lies in the fact that modern society is putting forward more and more requirements for graduates of higher educational institutions, to have a certain set of professional competencies, critical thinking and teamwork. The purpose of this study is to consider the concept of critical thinking, to identify the stages and levels of formation of critical thinking among students of higher educational institutions. To achieve these goals, the following research methods were used: theoretical analysis and generalization of scientific and methodological literature of Russian and foreign scientists on the topic under study. The purposeful introduction of critical thinking elements into the process of teaching students a foreign language contributes to the formation of their critical thinking skills. The authors of the study cite individual fragments of the developed foreign language training sessions aimed at developing critical thinking skills. The conclusions of the study emphasize the main role of teachers, who help students interpret, analyze, evaluate and implement the acquired knowledge in practice. Teaching students a foreign language in line with critical thinking requires university teachers to master language competencies, purposeful, systematic preparation for conducting training sessions aimed at completing tasks related to the formation of students’ critical thinking skills.
- Keywords:
- formation, foreign language, training, students, skills, critical thinking
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Development of Teamwork Competencies among Students in Project Activity
Research ArticleDevelopment of education Volume 7 No 1- Authors:
- Elena M. Adzhieva, Antonina A. Petrenko
- Work direction:
- Pedagogy and Modern Education
- Abstract:
- In line with the Federal State Educational Standard, the university incorporates requirements for developing universal competencies, such as program design, teamwork, and leadership skills. Fostering teamwork competencies through project activities aligns with the university's goals for modern education. The importance of this issue is underscored by the introduction of new disciplines on project activities and teamwork, aiming to enhance pedagogical practices. The study aimed to assess students' teamwork competence levels essential for their professional and personal lives, and to provide recommendations for its development. Research methods included theoretical analysis and practical surveys of 214 students from the 2nd-5th courses at S.A. Yesenin Russian State University. The results highlighted students' readiness for teamwork based on their values. While various team-building activities are recognized, there is a lack of clear value orientations driving real-world teamwork. The findings emphasize the need to enhance educational processes, teaching methods, and curriculum content in this area.
- Keywords:
- project, competencies, teamwork, design stages, components of teamwork competence
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Cross-cultural Competence as an Element of Professional Training of Foreign Language Specialists
Research ArticleDevelopment of education Volume 7 No 1- Authors:
- Sergei N. Samozhenov, Irina V. Matveeva
- Work direction:
- Pedagogy and Modern Education
- Abstract:
- This scientific article focuses on cross-cultural competence in education, highlighting the interdependent relationship between language proficiency and intercultural understanding. The authors synthesize theoretical foundations and pedagogical techniques to reveal the multifaceted aspects of integrating cross-cultural nuances into language education. The study presents cross-cultural competence as an essential element of effective communication in a globalised world, rather than a secondary skill. The authors use a holistic approach to examine the complexities of pedagogical strategies that aim to develop cross-cultural communicative competence. These concepts involve the use of innovative technologies and multimedia resources to overcome traditional educational frameworks and model authentic cross-cultural encounters. The article examines the challenges associated with developing flexible competences. The intangible nature of cultural norms and the diversity of students' biographies complicate the process of building soft skills. The article concludes by offering recommendations for improving cross-cultural education and outlining promising trajectories for future research. This study contributes to the debate on the proposed interdisciplinary approach to building cross-cultural competence, combined with the integration of new technologies, which heralds a new era in pedagogy.
- Keywords:
- intercultural communication, specialists, professional training, intercultural competence, foreign languages, cross-cultural competence
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Cognitive metaphors and comparisons in Udmurt riddles about bees
Research ArticleEthnic Culture Volume 6 No 1- Author:
- Tatiana R. Dushenkova
- Work direction:
- World languages and literature
- Abstract:
- The work is devoted to the consideration of riddles about bees in the Udmurt linguistic culture. The article aims to study comparisons and metaphors, as well as analyze the image of an insect in riddles. The material was riddles reflected in special folklore publications and lexicographic sources. During the analysis, linguoculturological, semantic, etymological, and conceptual methods were used. As a result of the study, it was revealed that the bee in riddles is presented in the form of complex metaphors, comparisons and euphemisms. The bee and the hive in Udmurt culture are revealed in different categories. The hive is most often associated with a house, a pit and a syulyk (a woman’s headdress). The sounds made by a bee and a bee colony are compared to the crying of a baby, the whining of a dog, or the growling of a motor. The bee itself or the bee family is associated in popular fantasy with a daughter-in-law, who is sad about parting with her parents and expecting hardships in the new family. Riddles about bees are typically compared to a huge number of people or a flock of sheep. In quantitative terms, the sound or hum of a beehive corresponds to a hundred or a thousand. Along with crying, the flight of bees from the hive is compared to sifting flour. Fairy tales also reflect the bee's ability to sting, build honeycombs, and make honey.
- Keywords:
- comparison, metaphor, Udmurt language, riddle, bee
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The question of the syntactic status of substantives in Russian identity sentences
Research ArticleEthnic Culture Volume 6 No 1- Author:
- Natalia V. Knyazeva
- Work direction:
- World languages and literature
- Abstract:
- A multi aspect study of bisubstantive sentences of characterizing semantics is necessary to solve complex problems of syntactic analysis. The grammatical specificity of bisubstantial sentences lies in the morphological identity of the predicative minimum. The study has theoretical and practical tasks: identify the structural, semantic and communicative organization of sentences, propose methodological recommendations for syntactic analysis of sentences. The material of the study is modern literature. Analytical and descriptive methods are used to analyze the linguistic material. The problems of teaching syntactic analysis of sentences are identified through experimental methods. The main conclusions of the study: syntactic analysis of bisubstantial sentences should consist of traditional structural and semantic parameters, roles and functions in the semantic structure and communicative organization of a sentence, take into account context, stylistic and pragmatic factors. Syntactic phenomena should be studied from the functional position at all stages and levels of teaching syntax of the modern Russian language.
- Keywords:
- subject, semantic structure, syntax, methodology of teaching Russian language, identity sentences, bisubstantive sentence, communicative organization of a sentence, sentence syntax analysis, substantive, predicate
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About the dictionary of Chuvash microtoponyms
Review ArticleEthnic Culture Volume 6 No 1- Authors:
- Dmitriy E. Leontyev, Eduard V. Fomin
- Work direction:
- World languages and literature
- Abstract:
- This study is devoted to the problem of the dictionary of microtoponyms existing in the Chuvash environment. Chuvash microtoponymy is one of the lexico-phraseological stratum that is being lost at a rapid pace, and its fixation currently seems more than relevant. Scientists have voiced the idea of such a publication many times, and have repeatedly begun collecting material, but it has never come to fruition. This publication is essentially a prospectus for the designed dictionary. The study is based on the analysis of a collection of names of small geographical objects created by students of the Chuvash state university in 2023. Lexicography of microtoponyms poses the task of codifying them, studying as a result of a specific extralinguistically determined naming of local geographical realities, as well as possible interlingual contacts with access to the problems of glotto- and ethnogenesis, clarifying the typological features of Chuvash naming in general. The authors propose a two-stage work on the project: first of all, the collection of toponyms and their publication in the form of annual collections, and secondly, the preparation and publication of the final dictionary. The indicated approach will prepare the basis for a general work on Chuvash microtoponymy.
- Keywords:
- onomastics, Chuvash language, dictionary, lexicography, microtoponymy
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Professionally oriented intercultural communication of Chinese students in Russian
Review ArticleEthnic Culture Volume 6 No 1- Authors:
- Shanzhi Zhang, Ludmila P. Muhammad, Victoria R. Potemkina
- Work direction:
- Ethno-Cultural Problems of Education
- Abstract:
- The article is devoted to the study of the ethnocultural component of the educational process of Chinese philology students. The purpose of the study is to build a professionally oriented model for preparing foreign students for intercultural communication in Russian. The research material consisted of video and audio recordings of educational work in Russian in the conditions of Russian preparatory faculties. Research methods – analysis of theoretical models presented in modern literature on teaching the Russian language in Chinese audiences; generalization of one’s own practical experience; modeling the educational process with the inclusion of an ethnocultural component in the model. As a result of the study, the authors come to the following conclusions: as an optimal methodological basis, one should choose a variable model of personal-activity learning, based on anthropological, communicative and cognitive principles in a complex, which will allow to include in training, on the one hand, ethnocultural component, on the other hand, will not disrupt the processes of comprehensive learning and the formation of a linguistic personality as an integral phenomenon. As an integrative component, the model presents a metatext that is relevant for Chinese philology students, based on the standardized intention «General characteristics of an object». As a result, students, relying on ethnocultural potential and the ability to build communication in Russian, by the end of the first semester master the A2+ level and are ready to work in the second semester to study special philological disciplines directly in Russian.
- Keywords:
- intercultural communication, language personality, Russian as a foreign language, Chinese students, the ethnocultural component, professionalization of the educational process
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Methodological Provisions for Justification and Improvement of Strategic Development
Book ChapterVectors of socio-economic development in Russia. Modern challenges and opportunities- Authors:
- Svetlana N. Basueva, Nadezhda P. Deberdieva
- Work direction:
- Глава 1
- Abstract:
- In today's dynamic economic environment, strategic development is becoming one of the key factors for success of an organization. However, in order to correctly substantiate and effectively implement a strategy, it is necessary to have reliable methodological approaches and provisions. The oil and gas industry is one of the areas where economic globalization, which is a key feature of global economic development, is most fully manifested. Geological, production, economic factors of the functioning of vertically integrated oil companies in their integrated meaning predetermine their presence on relevant markets. This provokes, when determining the development strategy of such companies, to take into account the features and development trends of these markets. In this regard, the development of issues related to the development of methodological approaches to the strategic development of enterprises seems to be a relevant task. Methodological provisions for substantiating and improving strategic development represent a systematized set of theoretical knowledge and practical recommendations aimed at optimal use of available resources and capabilities. They help organizations analyze external and internal factors, identify goals and development priorities, and develop mechanisms for monitoring and adjusting strategy.
- Keywords:
- strategic management, enterprise strategy, scenario planning, effective management
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Development of an automated system for analyzing search indicators
Book ChapterVectors of socio-economic development in Russia. Modern challenges and opportunities- Author:
- Nataliia A. Sal'nikova
- Work direction:
- Глава 5
- Abstract:
- Attracting customers via the Internet is an important component of modern business. Website promotion is an effective way to attract customers, but it is challenging and requires significant time and experience. The system under development is designed to reduce the time and financial costs of collecting and analyzing information necessary for search engine promotion. An increase in efficiency is achieved through more complete data analysis, and cost reduction – by saving on the commission of automated promotion systems. Website promotion through search engines is a very effective method to attract attention to a service or a product. This is a marketing ploy, thanks to which the Internet project becomes profitable and its traffic increases significantly.
- Keywords:
- marketing, big data analysis, interface, intelligent systems, web resource promotion services, automated systems, search engines, search engine promotion technologies, page tags, domain, link, search algorithms
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Research on the application of event management in the hospitality industry with an ecological development trajectory
Book ChapterVectors of socio-economic development in Russia. Modern challenges and opportunities- Author:
- Liubov V. Barilo
- Work direction:
- Глава 8
- Abstract:
- The chapter is devoted to the study of adaptive capabilities and the development of suggestions on the application of event management at the sites of hotel enterprises with the concept of environmental orientation in their activities, to expand the list of services and improve efficiency. The relevance of this topic lies in the fact that event management is actively developing and over time this line of business is gaining popularity among residents of large cities and corporate entities; various concepts of holding these events are especially popular. The features of this activity, advantages are considered, and the effectiveness of its use in the hotel industry is demonstrated in this chapter. It is analyzed and revealed in the chapter that under the current conditions, the presentation of event services in hotels with an ecological trajectory can be organized in two directions: the hotel administration can invite an independent event agency or train its own event manager who will organize events taking into account the presentation of the ecological concept of the hotel development.
- Keywords:
- hotel business, features of targeted events in hotels, event management, ecological trajectory of hotel business development