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List of publications on a keyword: «era»

  • Signs of postmodernist style and poetic skill in the poems of Serik Aksunkaruly

    Conference Paper
    The development of modern education in the context of educational competence
    Authors:
    Gulnar T. Omarova, Asiia S. Al'bekova, Gul'zhikhan A. Kukenova
    Work direction:
    Современные подходы в обучении и воспитании
    Abstract:
    This paper explores the postmodern features in the poetry of Serik Aksunkaruly, one of the most spiritual figures in modern Kazakh literature. It examines how his work blends deep national symbolism, historical and cultural allusions, and elements such as fragmentariness, reminiscence, and pluralism. Through poems like "Hey, Baibori, Baibori", "Mozart and Salieri (Modern Version)", and "Homo Soveticus", the paper analyzes how Aksunkaruly expresses resistance, identity, and artistic integrity. His poetic style, rooted in classical tradition yet shaped by postmodernist methods, reveals a strong civic stance and spiritual depth, making him a significant representative of postmodern Kazakh poetry.
    Keywords:
    spirituality, postmodernism, pluralism, national identity, reminiscence, Kazakh poetry, fragmentariness, allusion, literary symbolism
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  • The role of women authors in changing the image of women in contemporary Kazakh literature

    Conference Paper
    The development of modern education in the context of educational competence
    Authors:
    Gulnar T. Omarova, Gul'zhikhan A. Kukenova, Raikhan O. Tuksaitova
    Work direction:
    История, проблемы и перспективы развития образования
    Abstract:
    The article is devoted to a comprehensive study of the image of women in modern Kazakh literature. The analysis is carried out by studying the works of female authors and their contribution to the creation of these images. The main objects of consideration are Ayagul Mantai, Torgyn Zholdasbekovna, Asylzat Arystanbek and their works. The purpose of the study is to reveal the image of women in modern Kazakh literature, to determine the contribution of women authors, and to study the changes that the image of women has undergone. If earlier male writers prevailed in literature, now the number of female writers is growing. It was hypothesized that an increase in the contribution of women authors to literature will lead to the development of public consciousness and the image of women.
    Keywords:
    image, stereotype, public consciousness, image of women, writer, modern literature
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  • Narrative Approaches in Psychology and Coaching: Methodology and Theory

    Conference Paper
    Coaching psychology: methodology, theory, practice
    Author:
    Kirill V. Kaulin
    Work direction:
    Psychological security in the digital environment of an educational institution
    Abstract:
    The article examines the theoretical and methodological foundations of the narrative approach in psychology and coaching. The analysis of the approach is conducted through the lens of how a person perceives and structures information, forms a story, and how their consciousness functions. It explores methods and techniques that enhance the efficiency of this process and facilitate the delivery of information to the individual. Further directions for deepening the narrative approach are proposed, both in the theoretical domain and in practical application.
    Keywords:
    information, method, psychology, mass communication, social psychology, methodology, advertising, stereotype, attitude, techniques, Lasswell, communications, story, consciousness, narrative, mindfulness, Narrative approaches, narrative coaching, narrative psychology, post-nonclassical rationality, social constructivism, psychology theory, persuasion, mental image, image influence, social programming, analytical psychology, life script, authority, Lippmann, Gergen, Jung, McAdams, Dilts, Bruner, mindfulness practices, CBT (cognitive-behavioral therapy), personal myth
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  • Museum art coaching: experience of museums around the world, study of the effectiveness of use on the example of a group format

    Conference Paper
    Coaching psychology: methodology, theory, practice
    Author:
    Olesia E. Revetneva
    Work direction:
    Разработка моделей и оценка эффективности коучинга
    Abstract:
    The article provides an overview of examples of the use of museum art coaching in various museums around the world, and also describes a case of the author's use of museum art coaching in Russia, and presents the results of a study of the effectiveness of this method on the example of group museum art coaching sessions. The article is aimed at specialists in the field of coaching, psychology and art, as well as at a wide audience interested in art as a way of self-knowledge and the experience of using coaching in museums. The article also discusses the prospects for using the method and the potential for further scientific study.
    Keywords:
    psychology, art, art therapy, coaching, art coaching, museum art coaching, art. museums
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  • Higher education and generative Ai: a new reality for faculty

    Conference Paper
    Pedagogy, Psychology, Society: from theory to practice
    Author:
    Artem V. Feshchenko
    Work direction:
    Цифровая трансформация образования
    Abstract:
    This study investigates the effects of generative AI (GAI) on higher education, drawing on survey data from Tomsk State University (TSU) faculty who underwent GAI training. The results demonstrate that GAI substantially alters course planning, student-faculty interaction, and the instructor's role. While GAI offers opportunities for enhanced efficiency, enriched learning, and personalization, it also presents risks related to academic integrity, overdependence, and reliability. The findings underscore the importance of comprehensive faculty training and robust institutional infrastructure to support GAI implementation.
    Keywords:
    higher education, digital transformation, generative AI, teaching and learning, faculty, ai skills
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  • Qualimetry of professional self-determination of students in the context of basic general education

    Conference Paper
    Sormovo Readings- 2025: scientific and educational space, realities and prospects for improving the quality of education
    Authors:
    Inna A. Proturenko, Marina L. Sher
    Work direction:
    Современные педагогические теории и методы: инновации в образовании и подготовка кадров
    Abstract:
    The article addresses the issue of qualimetric analysis of professional self-determination among students within the context of basic general education. Based on theoretical and empirical research methods conducted at MBOU Secondary School No. 4 in Poltavskaya village, Krasnoarmeysky District, Krasnodar Krai, the study presents the results of diagnostics assessing the readiness of 9th-grade students for professional self-determination. The activities of the educational institution related to vocational guidance are analyzed, factors influencing the process of professional self-determination are identified, and a series of recommendations to enhance the effectiveness of this process are proposed. The article also emphasizes the importance of interaction between the school, parents, and social partners in implementing vocational guidance activities. The research findings confirm the necessity of a comprehensive approach to fostering students' readiness for choosing their future professio
    Keywords:
    professional self-determination, schoolchildren, vocational guidance work, parents, diagnostic methods, basic general education, qualimetry, social partners, readiness for career choice, unified model of vocational guidance
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  • ISSUES OF COOPERATION BETWEEN RUSSIA AND VIETNAM IN THE FIELD OF HIGHER EDUCATION

    Conference Paper
    Sormovo Readings- 2025: scientific and educational space, realities and prospects for improving the quality of education
    Authors:
    Marina L. Sher, Nadezhda V. Andrusova
    Work direction:
    Интегративные подходы в процессе психолого-педагогического сопровождения современного человека
    Abstract:
    In the article, the authors explored the main aspects of cooperation between Russia and Vietnam in the field of education. This topic is relevant because, in the context of scientific and technological advancement and the emergence of new technologies, education has become strategically important. The purpose of the article was to highlight the most significant aspects of the development of cooperation between these two countries in education, to examine the main trends in this area, and to determine the future prospects for this field. According to the authors, Russia and Vietnam have been pursuing a joint strategy to attract Russian and Vietnamese students to their higher education institutions and create favorable conditions for them to stay both in their home countries and within universities.
    Keywords:
    education, cooperation, professional education, international cooperation, Russia, Vietnam, Russian-Vietnamese relations
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  • The general procedure for licensing banking activities in the Russian Federation

    Conference Paper
    Law, Economics and Management
    Authors:
    Andrei A. Goriachkin, Evgeniia V. Medentseva
    Work direction:
    Гражданское и семейное право
    Abstract:
    In this article, the author analyzes the institution of banking licensing in the Russian Federation. The paper examines the licensing procedure of credit institutions, as well as its impact on the banking system of the Russian Federation. In addition, various types of credit institutions and their importance for the financial market are described. The thesis is emphasized that the Central Bank's choice of a specific vector for the development of the banking market should not hinder the entry of new entities into the market and the development of healthy competition.
    Keywords:
    Bank of Russia, licensing, banking operations, state registration, credit institution
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  • Methods of interactive training in the medical field

    Book Chapter
    Modern issues of pedagogy and psychology: theoretical and methodological approaches and practical research results
    Author:
    Viktoriia V. Zaritskaia
    Work direction:
    Глава 8
    Abstract:
    The chapter presents a practical development of the situational role-playing method used in the course of teaching the discipline "Life safety" at a medical university. The goals and objectives of the lesson are considered, the competencies formed during the lesson are described, as well as the work plan.
    Keywords:
    inclusive education, medicine, interactive forms of education, situational role-playing
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  • Metaphorical associative maps as a tool for psychological help to students

    Book Chapter
    Modern issues of pedagogy and psychology: theoretical and methodological approaches and practical research results
    Authors:
    Mariia A. Kozlova, Aleksei V. Kozlov
    Work direction:
    Глава 9
    Abstract:
    The phenomenon of the impact of metaphorical associative cards remains poorly understood in modern scientific and methodological literature. At the same time, the effectiveness of their impact and the lack of knowledge of the psychological mechanisms and principles of operation of MAC (metaphorical associative cards) encourage the imagination of students and clients to attribute them to a mystical realm, comparing them with Tarot cards. This chapter will be useful for practical psychologists, educators, psychotherapists, specialists in related fields of art therapy, art pedagogy, and anyone interested in metaphorical associative cards as an effective art therapeutic tool.
    Keywords:
    education, students, art therapy, metaphorical associative maps, psychological help, counseling
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  • SECONDARY GENERAL EDUCATION TEACHERS’ AGING (ON THE EXAMPLE OF ALATYR CHUVASH REPUBLIC)

    Book Chapter
    Modern issues of pedagogy and psychology: theoretical and methodological approaches and practical research results
    Author:
    Irina V. Rodionova
    Work direction:
    Глава 14
    Abstract:
    The purpose of the study is to consider the teachers’ aging. The factors influencing it are marked, using the example of Alatyr in the Chuvash Republic. In the chapter reveals the local features of secondary school staffing based on the empirical research analysis conducted in the period of 2021 – 2023. To understand the dynamic of changes in teachers’ aging, statistics was calculated. To visualize the results of the study a graphical method was used. The trend towards the aging of teachers in the school system of Alatyr, Chuvash Republic is obvious. It is also proved by the results of the research in pools of primary school, English and Maths teachers in 2021 and 2023. Current data may enable local education authorities to take a long-term approach to establishing a systematic set of strategies to build a more solid ground of the profession. The practical significance of the research lies in the fact that the obtained data, indicating a low level of renewal of the teaching staff, can be used to improve the situation with the aging of teachers. The novelty of the study lies in the fact that previously the teachers’ aging problem was not directly associated with local features of secondary school staffing. The data can be used by specialists to clarify the system of actions to stimulate the recruitment and retention of new teachers in the school system of a small town considering the local features.
    Keywords:
    teaching staff, aging of teachers, new teachers, local features of secondary school staffing, teacher renewal, secondary general education, teaching staff shortage
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  • A study of the impact of digitalization on the development of reading literacy in schoolchildren

    Book Chapter
    Modern issues of pedagogy and psychology: theoretical and methodological approaches and practical research results
    Authors:
    Railia R. Shapirova, Raziia F. Akhtarieva
    Work direction:
    Глава 15
    Abstract:
    One of the key challenges associated with the introduction of digital technologies is changing the structure and form of reading. Schoolchildren increasingly prefer short, visually rich texts, which affects their ability to perceive more complex, multi-layered literary works. To improve the level of reading literacy, it is necessary to develop comprehensive approaches that take into account the opportunities and limitations of the digital environment so that every student can maximize the benefits of using modern technologies in education. The authors considered the psychological and pedagogical aspects of the impact of digitalization on the development of reading literacy in schoolchildren, analyzed the experience of using digitalization to develop reading literacy in schoolchildren, and identified the levels of reading literacy. To solve the tasks set, scientific tools were used, including comparative and statistical analysis, study and analysis of research carried out in the field of school education, study of regulatory documents, modeling, observation, study of educational products, and questionnaires.
    Keywords:
    education, digitalization, reading literacy
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  • Meta-components of human capital in executive coaching practice: an author's methodology for assessment and development

    Conference Paper
    Coaching and mentoring: theory and practice
    Author:
    Talina M. Vengrzhnovskaia
    Work direction:
    The essence of psychological security of the individual
    Abstract:
    The article presents an innovative author's approach to the concept of human capital, developed based on years of practical experience in executive coaching and personnel management. For the first time, two key meta-components of human capital—the value level and the team—are introduced into the scientific discourse and HR management practice. These components have traditionally been excluded from analysis in the assessment, development, and retention of an organization's human capital. Through practical case studies, the effectiveness of the author's method is demonstrated, as well as the critical role of the proposed meta-components in the successful integration of executives into the organizational environment
    Keywords:
    human capital, corporate culture, value level, team interaction, spiral dynamics, executive coaching, executive recruitment and development, leadership potential assessment, HR strategy, leader and team
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  • Coaching presence and/or coaching position. Problem statement

    Conference Paper
    Coaching and mentoring: theory and practice
    Authors:
    Tatiana I. Kosiaeva, Svetlana V. Chernigova
    Work direction:
    Modern socio-psychological aspects of risk in the educational environment
    Abstract:
    Целью статьи является обоснование важности различия «коучингового присутствия» и «коучинговой позиции» для практики коучингового взаимодействия на основе анализа того, как эти понятия используются в профессиональном сообществе. В рамках пилотажного исследования использованы качественные методы: включенное наблюдение, качественный контент-анализ и фокусированные интервью. Статья содержит рассмотрение классических концепций: присутствия Джеймса Бьюдженталя, личностно-центрованного подхода Карла Роджерса, концепции самоактуализации Абрахама Маслоу как основы коучингового присутствия. В статье предложена для рассмотрения модель коучингового присутствия Марии Ильф-Вуд. Она утверждает, что «зрелость и профессионализм коуча взаимосвязаны с присутствием: вряд ли вы добьетесь одного без другого». Развитие коучингового присутствия и укрепление коучинговой позиции, а также умение их различать – это не только профессиональная необходимость, но и путь к личностному росту коуча. Как отмечает Карл Роджерс, «истинное изменение начинается с присутствия и осознанности» [7].
    Keywords:
    empathy, awareness, coaching presence, coaching position, subject-subject interaction, inner space, presence
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  • Art Coaching as an Integrative Method for Activating Creative Thinking: Theory, Methodology, and Practical Application

    Conference Paper
    Coaching and mentoring: theory and practice
    Author:
    Talina M. Vengrzhnovskaia
    Work direction:
    Psychological security in the digital environment of an educational institution
    Abstract:
    This article presents an author's method of art coaching, developed and tested since 2015. It explores the theoretical foundations and practical application of the method, which combines the structured approach of classical coaching with creative techniques of art therapy. The structure of an art coaching session, the specifics of applying the method in various areas (individual counseling, family relationships, business environment), as well as its effectiveness in solving strategic and creative tasks are examined. Special attention is paid to the scientific justification for using creative thinking to activate subconscious resources and find non-standard solutions.
    Keywords:
    creativity, strategic development, creative thinking, art therapy, TRIZ, coaching, art coaching, creative mindset, subconscious, projective techniques, business consulting, business diagnostics
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  • Development of educational function of university libraries in the border regions of Russia and China (on the example of the Khabarovsk territory and Heilongjiang province)

    Research Article
    Development of education Volume 8 No 1
    Authors:
    Olga A. Simonenko, Ekaterina P. Krivtsova
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The work is devoted to assessing the operating conditions of scientific libraries at regional universities in Russia and China and identifying prospects for cooperation to strengthen their educational function. The study summarizes the experience and data from the authors' participant observation of the activities of large university libraries in the border regions of the two countries. Cases are provided that characterize the activities of libraries of large regional universities – Pacific National University and Harbin Polytechnic University. Guided by regulatory documents and taking into account the main areas of interstate cooperation, libraries of regional universities implement and expand their educational opportunities in the face of increasing challenges. We are talking about the impossibility of isolated development and the presence of a high interest in finding partners abroad. The educational function of the university library includes education, information literacy, self-education and individual learning, as well as communication between subjects of the educational process.
    Keywords:
    library, educational function, regional university, cross-border cooperation
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  • Prava na intellektual'nuiu sobstvennost', sozdannuiu s primeneniem iskusstvennogo intellekta

    Conference Paper
    Strategies of Sustainable Development: Social, Law and External-economic Aspects
    Authors:
    Il'ia I. Eliseev, Semenov I. Evgenevich, Irina A. Fedorova
    Work direction:
    Современные тенденции развития мирового сообщества
    Abstract:
    Статья рассматривает современное состояние внедрения искусственного интеллекта (ИИ) в различных сферах жизни, акцентируя внимание на его способности генерировать содержательные объекты, которые могут подпадать под правовую защиту. Обозреваются законодательные инициативы в России и за рубежом, что позволяет понять, как концепция ИИ переосмысляется в правовом контексте. Особое внимание уделяется необходимости законодательного регулирования правоспособности ИИ и его роли в системах интеллектуальной собственности. Статья подчеркивает важность сохранения человеческого творчества в условиях роста автономности технологий ИИ.
    Keywords:
    artificial intelligence, intellectual property, generation, copyright, legal capacity, legal protection
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  • Formirovanie professional'noi samootsenki studentov meditsinskogo kolledzha v usloviiakh novoi obrazovatel'noi tekhnologii "Professionalitet"

    Book Chapter
    Pedagogy and Psychology as Sciences for the Formation of the Potential of Modern Society
    Author:
    Mariia N. Prozorova
    Work direction:
    Глава 5
    Abstract:
    This scientific research is devoted to the development of an innovative technology for the formation of adequate professional self-esteem among students of secondary vocational educational institutions (SPE) as a fundamental factor of successful professional socialization and career growth. The study is relevant in the context of the implementation of the federal project «Professionalism», aimed at the close integration of education and the real sector of the economy, which places increased demands on the level of training of specialists. The main hypothesis of the study is that the targeted impact on the formation of professional self-esteem of students at the early stages of their studies in vocational education and training significantly increases their adaptation to future professional activities and contributes to a more informed choice of a career path. The research analyzed the existing scientific approaches to the formation of professional self-esteem, as well as the concept of professional identity. The analysis revealed key factors that have a significant impact on the formation and functioning of professional self-esteem: parenting style in the family, previous professional experience (if any), the level of support from teachers and peers, success in educational activities, the presence of clear professional goals and plans. In addition, the influence of the student's personal qualities, such as self-motivation, stress tolerance, sociability and critical thinking, was determined.
    Keywords:
    formation, student, professional self-assessment, medical college, federal project, new educational technology
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  • Special physical exercises in restoring spinal mobility in girls with lumbar os-teochondrosis

    Conference Paper
    Socio-Pedagogical Issues of Education and Upbringing
    Authors:
    Diana B. Paramonova, Eva R. Mugerman
    Work direction:
    Теория и методика физического воспитания, спортивной тренировки, оздоровительной и адаптивной физической культуры
    Abstract:
    Exercise therapy occupies a special place in the treatment of patients with spinal osteochondrosis. Research conducted by doctors in clinics makes it possible to expand the indications for the use of exercise therapy, since this method, when performed accurately and correctly, does not cause widespread negative effects [1]. This work is devoted to diagnosis and rehabilitation treatment in the early stages of the disease.
    Keywords:
    degenerative-dystrophic changes, pain syndrome, spinal mobility
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  • Analysis of cinematic images and their psychocorrectional meanings

    Conference Paper
    Education, innovation, research as a resource for community development
    Author:
    Svetlana A. Solovyova
    Work direction:
    Социальные процессы и образование
    Abstract:
    Cinema, as one of the most influential forms of art, has a significant impact on the formation of human perception, emotional state and behavior. This article examines the phenomenon of the cinematic image as a complex artistic structure capable of performing not only an aesthetic, but also a psychocorrectional function. The research is aimed at identifying the mechanisms of the impact of cinematic images on the psychoemotional state of the viewer and analyzing their potential use in the framework of psychotherapeutic practice.
    Keywords:
    empathy, reflection, art therapy, psychocorrection, cinematography, identification, projection, psycho-emotional state, cinematic image, emotional impact, psychotherapy, catharsis, behavior modeling, film therapy, archetypes
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  • Communicative competence in the context of digitalization of education: concept, components, goal setting

    Conference Paper
    Education, innovation, research as a resource for community development
    Author:
    Mikhail V. Brazhnik
    Work direction:
    Методический инструментарий поддержки и развития педагога
    Abstract:
    The article presents the author's view on the relevance and feasibility of developing communicative competence of participants in the educational process in the era of digitalization of the education system. At the same time, based on the study and analysis of existing interpretations of the concepts of "communication" and "competence", an interpretation of the category of "communicative competence" is proposed within the framework of communications, communities and connections existing in digital education. Based on the content of the formulated definition of the category of "communicative competence", an attempt is made to form a set of the main components or elements of this category. Without denying that achieving communicative competence by all participants in the educational process is currently an objective necessity, both the tools and mechanisms used to develop communicative competence and the technologies implemented in the Moodle LMS and the Yurait OP are presented.
    Keywords:
    communicative competence, knowledge, skills, abilities, digital education, generation, communications, communities, connections, elements, updating, teaching goals, participants in the educational process, LMS "Moodle", OP "Urait"
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  • WAYS TO PROVIDE PSYCHOLOGICAL AND PEDAGOGICAL HELP FOR SPECIAL MILITARY OPERATION PARTICIPANTS’ FAMILIES IN THE PRESCHOOL EDUCATIONAL INSTITUTION

    Conference Paper
    Technopark of universal pedagogical competencies
    Authors:
    Oksana N. Svetlichnaia, Galina S. Kuragina
    Work direction:
    Социальные процессы и образование
    Abstract:
    This article describes actual professional ways to provide special psychological and pedagogical support for the families of special military operation participants in the kindergarten and pre-school environment.
    Keywords:
    preschool education, psychological support, special military operation, social support
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  • Analiz truda i ego oplaty: teoreticheskii i prakticheskii aspekt

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Authors:
    Liubov I. Soldatova, Iuliia I. Shmidt, Galina V. Fadeeva
    Work direction:
    Глава 2
    Abstract:
    The main source of income for any person is wages. It also helps to control the measure of labor and consumption. Therefore, wages can be considered as an economic lever for managing the economy of an enterprise. Wages act as a central factor that has a direct impact on the productivity of employees. This is the incentive for which a person works in a company. Today, the state pays special attention to the development of multiple regulations that regulate the payment of salaries to employees. First of all, it is necessary to build a wage system in the company as competently as possible. The system should be as clear as possible for each employee, because it is through it that he sees the relationship between productivity, as well as the quality of work and the amount of wages. Depending on what the wages will be, the standard of living of citizens depends, and this is an extremely important factor in the development of the state as a whole. When wages are reduced, expenses in all areas are reduced, and this also leads to an increase in unemployment.
    Keywords:
    efficiency, analysis, labor, debt, remuneration, wages, coefficients, indicators of change in output, wage fund
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  • Innovatsii v inzhenernom obrazovanii Rossiiskoi Federatsii: po materialam effektivnykh praktik raboty federal'nykh innovatsionnykh ploshchadok

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Authors:
    Tatyana A. Lavina, Tatiana I. Gritsevich, Natalia V. Russova, Anna N. Zakharova
    Work direction:
    Глава 12
    Abstract:
    The chapter highlights innovative models for the formation of training of engineering personnel in the higher education system of the Russian Federation, identified on the basis of an analysis of materials from federal innovation plans. The work was carried out within the framework of the Research Agreement on "Identification of best practices based on the results of expert evaluation of applications and reports of federal innovation platforms" with LLC "Financial Expert Systems". Moscow, the operator of the organization of the procedure for evaluating the activities of FIP entities within the framework of the execution of the State Contract dated April 25, 2022 No.05.2022.244.02.003.021 for the performance of works (provision of services) under the project "Information, analytical and technological support for the formation and functioning of a network of federal innovation platforms in the advanced educational ecosystem of the Russian Federation". The authors consider projects of federal innovation platforms of institutions of higher education, implemented in the field of engineering education, as well as in other interdisciplinary areas related to the training of engineering personnel in modern conditions.
    Keywords:
    engineering education, federal innovation platforms, higher education institutions, innovative educational projects, innovative models, Priority national project "Education", Priority national Project "Science and Universities"
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  • Tekhnologii mediabezopasnosti: metody protivodeistviia feik-kontentu v tsifrovykh media

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Natalia G. Mironova
    Work direction:
    Глава 14
    Abstract:
    Digital technologies make it possible to automate the processes of disinformation and information warfare, launch fakes promptly and on a large scale, organize information interventions to shift public attention from one information agenda to another, to conduct information and psychological operations, and to have a certain impact on the consciousness and behavior of target groups. Fakes circulate not only in pop media and propaganda channels, but also penetrate into journalism, educational content, and scientific discourse, not only as a subject of scientific research, but also as a result of falsification; the phenomenon of fake journalism and journalism that ignores the high standards and principles of the profession has emerged. In the dense flow of rapidly updating information, attentive perception is difficult, it is difficult to distinguish between truth and falsification, and to obtain reliable information about events; Society is under unprecedented pressure from digital media disinformation, undermining trust in social institutions and social communication channels. These circumstances actualize the issues of improving the methodology and tools for verifying information and recognizing fake content in online media. The purpose of the study is to analyze the signs of fake media content and improve methods of countering disinformation in the media space. Results: the goals and motives of fake creators and distributors, signs and technologies of digital content falsification are investigated, approaches to combating fakes and falsification of information in online media are analyzed, the effectiveness of various technologies for detecting fake content and countering its influence is assessed. The concept of a comprehensive system for countering fakes in the digital space is outlined. One of the conclusions of the study is that countering the influence of fake online media content is not limited to technical and regulatory solutions, since the mechanisms of this influence are socio-psychological; cognitive sciences can provide a methodology for effectively countering deception and manipulation. The study is aimed at media security specialists.
    Keywords:
    artificial intelligence, media security, Fake, deepfake, generative neural networks, neural network content detectors, methods of countering disinformation, and forensics
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