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List of publications on a keyword: «motivation»

  • Formation Conditions of the Motivation of Primary Students in the Family and Educational Environment

    Book Chapter
    Modern Challenges of Education and Psychology of Personality Formation
    Authors:
    Svetlana V. Gani, Natalia I. Konstantinova
    Work direction:
    Психология
    Abstract:
    The chapter presents the data of empirical research about the formation of educational and dominant motivation of elementary school children. The connections between the peculiarities of the motivational sphere and the conditions of its development in elementary school age – the styles of pedagogical leadership of the class and the family parenting styles are considered. The trends in the development of motivation of elementary school children in the system of the additional education are analyzed using a children's music school as a case study. It is shown that the success of a child's education in a children's music school is directly related to the diagnostics of musical abilities (the choice of an educational program); development of musical abilities; the formation of special skills and abilities; personal development (including the formation of a motivational system).
    Keywords:
    motivation, educational environment, pedagogical guidance, elementary school age, family parenting styles
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  • The use of Web 2.0 services in organizing the individual educational trajectory of students

    Proceeding
    Technopark of universal pedagogical competencies
    Authors:
    Larisa A. Kolyvanova, Ekaterina V. Dudina, Nadezhda P. Iakovinich
    Work direction:
    Тенденции развития цифрового образования
    Abstract:
    The article reveals the features of the use of Web 2.0 services in the educational process in order to organize the individual educational trajectory of students. This learning path contributes to the disclosure of students' individual abilities and opportunities in the field of mastering educational programs, taking into account their psychophysical characteristics. As a result of the use of Web 2.0 services, students form a certain range of cognitive actions that reveal their individual characteristics of studying a particular subject.
    Keywords:
    motivation, educational process, students, individual learning path, Web 2, 0 services
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  • Povyshenie professional'noi motivatsii personala v protsesse gruppovogo konsul'tirovaniia

    Book Chapter
    Theoretical and practical aspects of pedagogy and psychology
    Authors:
    Evgeniia V. Goriachevskaia, Marina V. Safonova
    Work direction:
    Глава 4
    Abstract:
    The chapter discusses the topic of the possibility of increasing professional motivation in the process of group counseling and suggests one of the options for the consultation program. The relevance of the study of group consultations as a means of increasing the professional motivation of retail employees is dictated by the peculiarity of the conditions of the modern market, where the demand for personnel significantly exceeds the supply. A study was conducted on the basis of an organization engaged in retail trade. 30 people took part in the experiment. In the course of the work, the theoretical and methodological foundations and approaches in the direction of studying motivation in general and staff motivation in particular were studied. The author has developed and tested a program of group psychological counseling in order to increase the professional motivation of the organization's staff. As a result of the formative experiment, it was possible to develop in the group participants a desire to master new knowledge, change their attitude to increased requirements, be interested in responsible and difficult tasks, take responsibility in work and decision-making, develop purposefulness and perseverance in achieving goals, increase the desire for professional growth.
    Keywords:
    motivation, professional motivation enhancement, consultation program
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  • The Relationship Between the Level of Academic Performance in a Foreign Language and Some Psychological Characteristics of Students

    Research Article
    Development of education Volume 5 No 4
    Authors:
    Alisa R. Abzaletdinova, Galina V. Sorokoumova
    Work direction:
    Psychology in Education
    Abstract:
    The article analyzes some psychological characteristics of students that are associated with the success of mastering a foreign language. The article presents the results of a study of the relationship between academic performance in a foreign language and cognitive functions (memory), motivation, and communicative abilities of students in grades 5–7. Introduction. The article examines the external and internal factors that are associated with the success of mastering a foreign language. Summarizing various approaches, the authors identified cognitive, motivational and communicative features of students that affect the success of mastering a foreign language, one of the indicators of which is the level of academic performance. Materials and methods of research. To study the relationship between academic performance in a foreign language and individual characteristics of students: memory, motivation, communicative abilities, the article presents the results of the study. To study the psychological characteristics of students in grades 5–7, the authors used the following psychodiagnostic techniques: «Memorization of 10 words» (A.R. Luria), «Methods for studying the motivation of the teaching of adolescents» (M.I. Lukyanova, N.V. Kalinina), «Communicative and organizational inclinations (KOS)" (V.V. Sinyavsky, V.A. Fedoroshin). Results and their discussion. The results of the study showed the relationship of academic performance in a foreign language with the level of auditory memory, with internal motivation to learn a foreign language and with the communicative abilities of students. Conclusions. The article concludes that it is necessary for teachers to use game technologies in foreign language lessons for the formation of auditory memory, active teaching methods, elements of psychological and communicative trainings, IT technologies for the development of internal motivation to learn a foreign language and communicative inclinations and abilities of students.
    Keywords:
    success in mastering a foreign language, psychological characteristics of personality, communicative features, cognitive features, motivational features
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  • Motivatsiia professional'noi deiatel'nosti i professional'nogo razvitiia pedagogov

    Book Chapter
    Pedagogy and Psychology of Modern Education
    Author:
    Svetlana A. Kirilova
    Work direction:
    Глава 3
    Abstract:
    The article considers the results of research work on the study and analysis of the current state of motivation for professional activity and professional development of teachers of Saint Petersburg state budgetary educational institutions of general education. Recommendations for improving the activity of educational institutions in the field of formation of teachers' motivation are outlined. The necessity of organizing purposeful, systemic work on the formation of internal motivation of professional activity and professional development among teachers is substantiated.
    Keywords:
    professional and pedagogical activity, professional development of a teacher, motivation of professional and pedagogical activity, motivation of professional development of a teacher
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  • Motivation as a Means of Improving the Efficiency of the Educational Process (on the Example of the Discipline of the Kyrgyz Language)

    Research Article
    Development of education Volume 5 No 3
    Author:
    Gulnara A. Kurmanbaeva
    Work direction:
    Psychology in Education
    Abstract:
    The problem of increasing motivation in learning finds it is place in any subject. An important point in the learning environment is that motivation is a means of increasing the effectiveness of any learning activity, which is also reflected in the study of the Kyrgyz language. We will consider various ways, techniques and methods as a means of increasing educational motivation when learning Kyrgyz language. Turning to the students' own goals and needs, considering motivation as an element of the objective world of the individual, it is important to understand that teachers can only indirectly influence it, create needs and conditions based on interests. Therefore, touching on these beliefs, the article also puts forward such ways in which the people themselves, who learn the language, can independently increase their own motivation to learn Kyrgyz to maintain the effectiveness of learning, for this, the basic rules are presented, with the help of which you can independently formulate your goals correctly. After all, it is precisely the correctly formulated goal that is the core for further maintaining motivation, as well as the initial foundation in any development of the business. Based on the study, we can conclude about the desire and enthusiasm during the educational process.
    Keywords:
    motivation, training, educational activity, motivation improvement, study, studying process
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  • Methods of Formation of Professional Motivation of Students of Pedagogical Direction

    Book Chapter
    Pedagogy and Psychology as Sciences for the Formation of the Potential of Modern Society
    Authors:
    Cholpon K. Ryspaeva, Makhfuza K. Akhunzhanova
    Work direction:
    Глава 4
    Abstract:
    The chapter is devoted to the formation of professional motivation of future teachers. The process of formation of professional motivation of a future teacher using the provided methods is also considered. The psychological and pedagogical features of motivating students-future teachers for professional growth are indicated, ways of improving the professionalism of future teachers, aimed at self-development and self-determination in the process of passing pedagogical practice, are revealed. The principles of pedagogical practice organization and factors influencing its effectiveness are revealed. The connection between the motivation of professional activity and the professional orientation of students and their personal trajectory of the development of professional skills and abilities is revealed. The relevance of the research is due to the state and social need to prepare a new generation that contributes to the development and prosperity of the state. The Sustainable Development Goals (SDGs) proclaimed around the world, which are reflected in the sustainable development program adopted by the world leaders of 193 countries under the auspices of the United Nations, are aimed at promoting sustainable economic growth, full and productive employment and decent work for all. The orientation of the UN Member States in creating their programs and developing political strategies for the next years (until 2030) on 17 goals, one of the first of which is SDG4: ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all. The realization of this goal requires the creation of certain social and economic conditions that provide an opportunity for everyone to receive a quality education, to be included in the system of continuing education, to study throughout life.
    Keywords:
    motivation, teacher, method, students, professional motivation, future teacher, problem, formation of motivation
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  • About the Objectives and Content of the Foreign Language Training of Future Engineers

    Research Article
    Development of education Volume 5 No 2
    Author:
    Julia I. Skudalova
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    Globalization of economy, rapidly developing new technologies and enormous information flows dictate new requirements for the organization of a higher education process in the field of engineering. Taking into account the situation on the world labour market, new educational standards are being developed for training engineering personnel to gain the required professional competencies. A special place is occupied by a foreign language professional communicative competence. The purpose of the article is to consider a foreign language training of future engineers at a technical university in accordance with the requirements of the Federal State Educational Standard for Higher Education of a new generation. It is of great importance to form a basic level of foreign language professional competence among students of technical specialties for effective intercultural professional communication. The article touches upon universal foreign language competencies according to the requirements of the program for the specialty «Aircraft and helicopter design». The peculiarities of a two-stage organization of the foreign language educational process is also discussed. It is argued that the effectiveness of teaching is inextricably linked with the formation of motivation among students and depends on understanding the connection of their future profession with the practical application of a foreign language. The use of a personality-oriented approach helps to develop a number of necessary qualities and make future graduates competitive on the world labour market according to the requirements of modern employers. The conclusion regarding the modernization of the foreign language training with all positive and negative aspects arising in the process of teaching a foreign language at a technical university is made.
    Keywords:
    motivation, foreign language professional competence, a personality-oriented approach, integrated approach, major subjects
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  • Employee Motivation as a Key Direction of the Personnel Policy of the Organization of the Healthcare System

    Proceeding
    Law, Economics and Management
    Authors:
    Oksana E. Ivanova, Veronika A. Degtiareva
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The most important direction of the personnel policy of the organization of the healthcare system is the motivation of employees. The article considers motivational factors and their influence for various types of medical workers
    Keywords:
    personnel potential, personnel policy, employee motivation, material incentives, non-material incentives, healthcare system organizations
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  • Employment strategies for future teachers

    Proceeding
    Psychological and Pedagogical Support of General, Special and Inclusive Education of Children and Adults
    Author:
    Maksim A. Karaulov
    Work direction:
    The essence of psychological security of the individual
    Abstract:
    This article examines the employment strategies of future teachers according to the following criteria: professional motivation, professional intentions, professional identity, knowledge and skills associated with the employment process. The author identified 4 strategies: strong, neutral, instrumental, weak.
    Keywords:
    professional motivation, professional identity, readiness for employment, future teachers, employment strategies, professional intentions
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  • Motivatsiia i kar'ernye orientatsii studentov-bakalavrov sestrinskogo dela

    Book Chapter
    Psychological and Pedagogical Issues of Modern Education
    Authors:
    Nataliia G. Petrova, Sarkis G. Pogosian
    Work direction:
    Глава 6
    Abstract:
    High educational level is, to some extent, a guarantee of qualitative performance of one’s professional capacity. Professionalism of medical care workers drastically defines the quality of medical service. One of the factors of successful educational process is the level of student’s motivation which is connected to their future career orientation. The following work offers the results of the research conducted among 1–4-year students – bachelors of nursing (overall 200 people were examined which makes up to 92.5% of all students). Research base: Faculty of Higher Nursing Education, Pavlov St. Petersburg State Medical University. The program included questioning and testing of the students. The motivational test by F. Herzberg was used, and the test by E. Shein “Anchors of a career” (adapted by V.A. Chiker and V.E. Vinogradova). The general and differentiated by courses preferred motivational attitudes of students and their career orientations, as well as correlations between them, were determined. It was found that, in general, the leading motives are: financial motivation; responsibility; interest in the content of the work, although the ratio varies depending on the year of the students. There are practically no reliable significant correlations between motives. The main career orientations are stability and service. The severity of different orientations and the correlations between them differ among students of different year. The correlations between motives and orientations are rather weak.
    Keywords:
    motivation, students, medical education, career orientations
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  • Ecosystem as a Tool of Consumer Loyalty in Russia

    Book Chapter
    Principles of the New Ecosystem Formation: Multicultural Space
    Authors:
    Nina V. Trubnikova, Kseniia A. Chursina
    Work direction:
    Глава 3
    Abstract:
    The chapter considers the main approaches to consumer loyalty in the realities of modern marketing. taking into account innovative methods and tools. Today, the mechanisms of loyalty formation are becoming more complex and motivation factors are shifting from economic to communication. An innovative approach is considered in detail, when the ecosystem is considered as a unique format for the complex solution of most tasks related to the formation of loyalty. The experience of the leading Russian ecosystems of Yandex and Sberbank in the formation of loyalty is analyzed, recommendations for the introduction of ecosystem models in client-oriented companies are formulated.
    Keywords:
    motivation, digital marketing, ecosystem, consumer loyalty, customer orientation
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  • Perfecting Enterprise Labourers' Incentive System on the Basis of Competitive and Innovative Approach

    Book Chapter
    Economics: Issues, Strategy, Monitoring
    Author:
    Olga O. Iovleva
    Work direction:
    Глава 6
    Abstract:
    In the materials of the section of the monograph, the competitive and innovative concept of the enterprise is formed, according to which it is considered as an independent socio-economic competitive system, which includes four subsystems: creating the competitiveness of the enterprise; ensuring the competitiveness of goods; forming and rational use of competitive advantages, including territorial ones; ensuring high profitability of the enterprise. A system of incentives for the work of employees of the enterprise has been developed based on a competitive and innovative approach in the context of three directions: the formation of competitive advantages of the enterprise, increasing the competitiveness of products and enterprises, maximizing the profits of the enterprise. Competitive and innovation-oriented labor incentives solve simultaneously the task of activating innovation activity and increasing the demand for innovations and innovations.
    Keywords:
    innovative activity, competitiveness, competitive advantages, innovations, technological innovations, radical product innovations, motivational mechanism
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  • Innovatsionnye metody motivatsii v upravlenii personalom organizatsii

    Proceeding
    Law, Economics and Management
    Authors:
    Oksana V. Khlopenko, Oksana A. Mazhuga
    Work direction:
    Менеджмент и маркетинг
    Abstract:
    The article substantiates the need to revise the existing approaches in the personnel management of a modern organization in the field of personnel motivation. Motivational models of personnel management in an organization are considered, innovative methods of motivation in personnel management of a modern organization are proposed.
    Keywords:
    motivation, innovative methods, personnel management, remuneration
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  • ПРИМЕНЕНИЕ ДИФФЕРЕНЦИРОВАННОГО ПОДХОДА ПРИ ОБУЧЕНИИ ИНОСТРАННЫХ СТУДЕНТОВ РУССКОМУ ЯЗЫКУ В НЕЯЗЫКОВОМ ВУЗЕ

    Proceeding
    History of culture, study of art and philology: modern points of view
    Author:
    Larisa V. Balakireva
    Work direction:
    Филология и журналистика
    Abstract:
    «Differentiated approach in teaching Russian for foreign students»(название статьи на англ.яз) This paper highlights the aspects of differentiated approach that becomes popular in the process of teaching the Russian language for foreigners. It is presented an argument that such approach has high efficiency. Differentiated approach recognizes personal qualities of each student, adds confidence in their knowledge and gives an opportunity to reveal creative potential. Eventually all this promotes interest of foreign students to study Russian.
    Keywords:
    foreign students, differentiated approach, motivation in language study, personal touch, cognitive interest of students
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  • Basic Approaches to Ethnographic Film Usage as a Method of Developing of Ethnocultural Competence of Future Journalists

    Proceeding
    Pedagogy, psychology, society: from theory to practice
    Author:
    Elena S. Doroschuk
    Work direction:
    Теория и методика профессионального образования
    Abstract:
    The article discusses the features of the application of the methodology of visual education based on the use of ethnographic films in the organization of independent work of future journalists. On the basis of emic and ethical approaches, the main functions of ethnographic cinema are identified and described in the light of creating an image of ethnoculture in the process of training future journalists. The principles of representation of ethnoculture in the media sphere are considered, on the basis of which the ethnological motivation of future journalists is formed as the basis of ethnocultural competence.
    Keywords:
    journalism, ethnocultural competence, ethnographic film, ethnological motivation, representation of ethnoculture
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  • MANAGEMENT OF THE PROCESS OF FORMATION OF MOTIVATION FOR INNOVATIVE ACTIVITY AMONG TEACHERS OF ADDITIONAL EDUCATION

    Proceeding
    Psychological and Pedagogical Research – Tula Region
    Author:
    Iuliia I. Pakhomova
    Work direction:
    Psychological and Pedagogic Aspects of Control in Educational System
    Abstract:
    The article describes the diagnostic material that helps to identify the level of development of the motivation of each teacher of additional education for innovation. The results of the study identify the weak positions and allow us to design further work on the formation of motivation for innovation among teachers of additional education. The concepts of innovative activity of additional education, motivation, pedagogical innovation activity are also revealed.
    Keywords:
    innovative activity, teacher, additional education, motivation formation, diagnostic program
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  • TECHNOLOGY OF TEACHING SPECIAL VOCABULARY RELATED TO THE OIL INDUSTRY

    Proceeding
    Pedagogy, Psychology, Society
    Authors:
    Oksana G. Amirova, Angelina P. Kostiuchenko
    Work direction:
    Теория и методика профессионального образования
    Abstract:
    This article examines the peculiarities of teaching English in a professional direction to students studying in the specialty "oil industry", analyzes new professionally-oriented technologies in teaching and forms the basic principles of motivating students during the assimilation of new material. The paper also presents a list of typical situations of professionally oriented communication aimed at improving students' understanding of the specifics of the scope of the vocabulary being studied in their future professional activities.
    Keywords:
    motivation, educational process, communicative competence, professionally oriented teaching, social aspect
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  • Methods of Formation of Motivation to Learn a Foreign Language at the Middle Stage of Education

    Research Article
    Development of education Volume 4 No 2
    Authors:
    Galina V. Sorokoumova, Elizaveta A. Poddiakon
    Work direction:
    Pedagogy and Modern Education
    Abstract:
    The process of forming the motivation to learn as the basis for the effectiveness of the educational process continues to be a relevant object of research. The effectiveness of the learning process is largely determined by the students’ attitude to this process. The purpose of our research was to analyze the effectiveness of project methods using authentic materials to increase the motivation of middle school students to learn a foreign language. The study took place in the gymnasium during the on-the-job training. The experimental group consisted of students who were trained by «English» teaching materials by O. Afanasyeva and I. Mikheeva. In the experimental class the curriculum was supplemented with the application of the project method, game technologies and the use of authentic materials. The preparation of methodological materials for the study consisted of creating a technological map of the lesson and preparing additional materials and handouts for students. The article analyzes the results of the application of the project method with the use of game technologies and authentic materials for the formation of motivation to learn a foreign language at the middle stage of training. The article presents the results of a pedagogical study with an example of creating a technological map of a lesson, recommendations for increasing motivation to learn a foreign language at the middle stage of training. Based on the results of the study, the recommendations to increase motivation to learn a foreign language at the middle stage of education have been developed.
    Keywords:
    project method, motivation to learn a foreign language, game technologies, authentic materials, technological map of the lesson, visual form of presentation of the material, case presentation
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  • Fundamentally Important Ideas of Socio-Integrative Approach in University Education

    Research Article
    Development of education Volume 4 No 2
    Author:
    Aleksandr T. Mukhametshin
    Work direction:
    Sociology of Education
    Abstract:
    The article is devoted to clarifying the content and principles of socially-integrative approach in university education based on the fundamentalization of education. The purpose of the study is to consider the socio-integrative approach as a significant idea in the implementation of university education. The following research methods were used: theoretical analysis of interdisciplinary literature, interpretation, synthesis, generalization and summarization. As a result, the theoretical basis of integration was formalized, and a set of principles was identified: voluntariness, adequacy, variability, integration and differentiation, motivation and stimulation, with a description of the requirements contained in them for effective implementation of the socio-integrative approach in the implementation of higher university education at the present stage of society development. This is presented for discussion. The conclusions give the reasons for ineffective activity of universities: departmental limitations and interdepartmental disunity; lack of unified organizational and methodological approaches in the implementation of interaction; lack of wide and rationally organized support of public initiatives, activities of non-governmental organizations, which violates their coherence, common understanding of goals and objectives of higher education.
    Keywords:
    integration, motivation, stimulation, fundamentalisation of education, adequacy, variability, socially inclusive approach, organisational principles, voluntariness, differentiation
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  • Organizatsionnyi mekhanizm priniatiia upravlencheskikh reshenii v sisteme upravleniia personalom v usloviiakh distantsionnoi raboty

    Book Chapter
    Economics and Law
    Authors:
    Oksana I. Radina, Alina V. Chesnokova, Tatiana V. Volodina
    Work direction:
    Глава 1. Экономика и менеджмент
    Abstract:
    The main problem of maintaining efficiency in the conditions of teleworking is that for enterprises and workers who previously did not have experience of working from home-office, this situation is a certain stress. The authors of the article presented the organizational mechanism of team management in the conditions of remote work, as a set of tools for making managerial decisions. One of the main aspects of the mechanism is to improve the efficiency of motivating employees, while it is recommended to use the investment motivation model.
    Keywords:
    home-office, personnel management, labor motivation, organizational mechanism of personnel management
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  • Company’s Reparations

    Book Chapter
    Economics and Law
    Author:
    Anastasya A. Tokarevskikh
    Work direction:
    Глава 1. Экономика и менеджмент
    Abstract:
    Based on the analysis of the contemporary state of the development of the system of motivation and stimulation of labour of the personnel, the directions of improving of such processes are defined in the article. It is stated that the effective reparations management benefits to both employer and employee. Employees receiving fair salary, generous bonuses and remunerative incentives in exchange for their work will linger to their jobs, keep high performance and morale. It is noted that the issue of fair labour remuneration is highly relevant these days. The fact that the system of motivation and stimulation of personnel, allowing to solve this problem, has been developed in Russia is highlighted in the article. Author concludes that the effective reparations management contributes to employee’s involvement thus leads to the company’s success.
    Keywords:
    motive, personnel, labor stimulation, enterprise, motivation system, financial motivation, non-financial motivation
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  • The role of physical culture in the prevention of diseases and health promotion of students

    Proceeding
    Pedagogy, Psychology, Society
    Authors:
    Svetlana A. Berdnik, Olga L. Khabarova
    Work direction:
    Теория и методика физического воспитания, спортивной тренировки, оздоровительной и адаптивной физической культуры
    Abstract:
    The article is devoted to the analysis of the importance of physical culture and health promotion of students in modern conditions. The necessity of a healthy lifestyle is revealed, physical exercises are proposed for the prevention of diseases and health promotion, and methods of increasing the efficiency of students' workability are considered.
    Keywords:
    motivation, healthy lifestyle, students, physical education, health promotion
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  • Osobennosti prepodavaniia inostrannykh iazykov v usloviiakh vseobshchego distantsionnogo obucheniia v Kemerovskom gosudarstvennom universitete: problemy, opyt, perspektivy

    Book Chapter
    Questions of Education and Psychology
    Authors:
    Natalia S. Godzhaeva, Iuliia N. Tochilina
    Work direction:
    Глава 2. Дистанционное обучение и цифровизация высшего образования
    Abstract:
    The relevance of the article is due to the problems that have arisen in the context of the increasing threat of the spread of a new coronavirus infection (COVID-2019) and the transition of universities to distance learning. The article is devoted to the introduction of distance learning technologies at Kemerovo State University and describes the results of research related to the study of students’ attitudes to distance learning at the Institute of history and international relationship. This study was conducted on the basis of a survey of 60 students to identify the effectiveness of distance learning in the subjects "Foreign language" (English), "Practical course of the second foreign language" (German), "The second foreign language" (German). Based on the analysis of students’ responses and the synthesis of domestic and foreign literature, comparative study of the theory and practice of implementing distance learning by the best universities in the world, as well as taking into account personal experience of teaching a foreign language to students of Kemerovo State University, the authors concretize the conceptual apparatus of distance learning, reasonably identify the positive and negative aspects of the new learning system using electronic technologies for the educational process at the university.
    Keywords:
    motivation, distance learning, educational platforms, quality of the educational process
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  • Professional Direction of Master's Degree Student (Non-Linguistic HEI)

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Author:
    Ludmila V. Makar
    Work direction:
    Creating a psychologically comfortable and safe educational environment: technologies, diagnostics, practice, expertise
    Abstract:
    The graduate course has become an integral part of the contemporary higher education system, and the personality of the graduate student is scrutinized as a comparatively new phenomenon which is of utmost importance for the organizing of educational process. In order to investigate the professional direction of master's degree students and to identify its level (intensity) a pilot study was conducted which took the form of questionnaires and interviews. As a result, there were revealed five groups of master's degree student in accordance with their professional orientation levels. Understanding and accepting the fact of motivational heterogeneity of graduate students at non-linguistic faculties leads to reconsideration of the part subjects not participating directly in building profession-related competences play, and should be taken into account when personalizing studies during the master’s course.
    Keywords:
    motivation, level (intensity), diffused professional direction, amorphous professional direction
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