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List of publications on a keyword: «need»

  • HR management in the field of small business: problems and solutions

    Book Chapter
    Development of the Russian socio-economic system: challenges and prospects
    Author:
    Vladimir N. Kruglov
    Work direction:
    Экономические аспекты
    Abstract:
    The competent use of the human resources potential of any enterprise carries with it sufficiently high opportunities for further intensification of activities, which means, as a result, an increase in profits. This explains the relevance of the material, based on the fact that the human resource is exhausted, has many limitations and risks, and therefore needs new models and tools that correspond to the spirit of the time. A study of the activities of the Moscow hospitality complex On Sukharevka LLC is devoted to their search. With the help of systematic, integrated, situational and process approaches, a multifactorial analysis of the current state of affairs is carried out, and more promising algorithms for personnel policy in the hospitality system are being searched. The value of the conclusions drawn increases in a multiplicative progression, taking into account the importance of small business in the strategic development of the economic space of the Russian Federation.
    Keywords:
    human resources, small business, diversification, hospitality, growth dynamics, development paths, profit growth, features of the metropolis, satisfaction of needs, reference points
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  • Problems of formation of modern professionals in Russian universities in the conditions of political and economic sanctions against Russia and ways of their solution

    Book Chapter
    Modern Challenges of Education and Psychology of Personality Formation
    Author:
    Aleksandr A. Kiselev
    Work direction:
    Глава 3
    Abstract:
    Higher education is the most important factor in the country's economic development, meeting its needs for professionals trained in universities who are capable of implementing the strategy of technological leadership and making the national economy effective and competitive in the context of political and economic sanctions against Russia. Much attention is paid today by higher education authorities to organizing educational work in universities and involving students in various «activities», which is often done in universities even by removing students from classes. However, due to political and economic sanctions against Russia, the national economy is experiencing a major shortage of professional personnel, which can and should be replenished by university graduates. As a result, higher education authorities and Russian universities should currently pay special attention to the development of higher education as professional education. Unfortunately, administrative and economic methods prevail in matters of the content and organization of higher education in universities, reducing the effectiveness of the development of higher education, namely as professional education. This is due to the fact that the management of universities is forced to pay more attention to financial issues in order to optimize and reduce costs, receive (earn) money through grant activities, implement business contracts, change staffing by increasing the intensity of teachers' work, etc. The study of the situation with Russian higher education, including the method of included observation, allows us to identify problems in the field of training modern professionals in domestic universities. At the same time, the «new model» of Russian higher education, which is planned to be implemented in universities by higher education authorities in the near future, from the standpoint of its possible effectiveness raises many doubts that it will ensure the predictive development of higher education as professional education and will allow meeting the needs of the national economy in the professionals it needs. As a result, the issue of solving all the problems identified in the work, both in higher education itself and with higher education itself, becomes relevant. Based on the analysis, including the conclusions of experts and specialists in the field of higher education development, the needs of organizations for university graduates, a number of measures are proposed that allow, to a certain extent, to solve the existing problems in the area under consideration.
    Keywords:
    Russian higher education, political sanctions against Russia, economic sanctions against Russia, national economy, problems of training professionals in domestic universities, the needs of the economy for graduate professionals, a new model of Russian higher education, an administrative and economic approach to managing the training of professionals in universities, problems of modern domestic education, training professionals for the domestic economy
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  • Analiz sovremennykh zakonov i normativnykh aktov, reguliruiushchikh defektologicheskoe obrazovanie

    Book Chapter
    Modern Challenges of Education and Psychology of Personality Formation
    Author:
    Liudmila K. Azizova
    Work direction:
    Глава 16
    Abstract:
    This chapter provides a comprehensive analysis of the modern laws and regulations governing defectological education in the Russian Federation. The study examines the key legislative acts, federal state educational standards, and legal mechanisms that ensure the rights and social guarantees of students with disabilities. The monograph explores the organization and implementation of educational activities, the creation of special conditions for the education of students with disabilities, and the provision of psychological and pedagogical support. The work also presents examples of the practical implementation of defectological education, including the experience of inclusive education in schools, the activities of special (correctional) educational organizations, and additional education for children with disabilities. The findings of the study contribute to a deeper understanding of the regulatory framework for defectological education and its application in the Russian educational system.
    Keywords:
    inclusive education, special educational needs, students with disabilities, regulatory framework, defectological education
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  • The country's light industry in the years The Great Patriotic War

    Proceeding
    University as a factor of Modernization of Russia: History and Prospects (to the 55th anniversary of the I.N. Ulyanov ChSU)
    Author:
    Tatiana M. Shcheglova
    Work direction:
    Военная экономика и социальная политика в годы Великой Отечественной войны
    Abstract:
    The article deals with the issues of restructuring the work of light industry enterprises during the Great Patriotic War. Changes in equipment and production technology, technical improvement of production processes provided a mode of economy in the consumption of essential materials and created additional opportunities to increase the output of military products. The organization of the flow contributed to the increase in labor productivity, the creation of conditions for the transition of many factories from lagging to advanced ones.
    Keywords:
    labor productivity, production technologies, the Great Patriotic War, material resources, light industry, the needs of the front, equipping the army, garment factories, Production output, industrial recovery
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  • Metody realizatsii kontseptsii dopolnitel'nogo nepreryvnogo obrazovaniia pozhilykh liudei v obrazovatel'nom protsesse universiteta

    Book Chapter
    Modern educational technologies: psychology and pedagogy
    Author:
    Marina G. Solnyshkina
    Work direction:
    Глава 12
    Abstract:
    The chapter presents socio-humanitarian and design methods for implementing the concept of continuous additional education for the elderly from the perspective of forming an educational space that should be focused on changing educational needs and requirements, to improve the quality of life through education. During the research, the following methods were used: analysis of statistical and demographic data, secondary data analysis; theoretical methods: analysis, synthesis, generalization; methods of monitoring educational needs; sociological research methods (expert, questionnaire); socioproject methods.
    Keywords:
    educational needs, the elderly, design methods, additional continuing education, the silver age university program, the concept of additional continuing education, socio-humanitarian methods, monitoring methods
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  • Rannii vozrast - osnova razvitiia detskikh vidov deiatel'nosti

    Book Chapter
    Directions for educational development in the Year of the Teacher and Tutor
    Author:
    Natalia G. Panteleeva
    Work direction:
    Глава 16
    Abstract:
    The chapter is devoted to the topic of the early age period as the basis of all subsequent development. The author considers the main types of activities at the early age. The connection of action with the subject in the formation of subject activity is described. The paper also touches on such topical issues as indicators of child development in subject activities, interaction between the educator and children in a developing educational environment, as well as the tasks of labor education from the program "From birth to school"
    Keywords:
    physical development, mental development, early age, individual needs of the child, personality-oriented interaction, children's activities
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  • Improvement of Regional Management of Consumer Demand in the Tourist and Recreational Complex on the Principles of Marketing

    Book Chapter
    Law and economic development: current issues
    Authors:
    Iuliia V. Zolotareva, Genrikh E. Airikh, Arkadii E. Kurov
    Work direction:
    Глава 7
    Abstract:
    The tourist and recreational region is highly profitable from the point of view of macroeconomic indicators. The interests of consumers today are determined by a healthy lifestyle and a desire to broaden their horizons. In order to maintain its competitiveness, it is necessary to improve not only the range of services provided, but also to motivate consumers to travel. The main tool in solving this problem is marketing and its components. In addition, it is necessary to use a variety of tools of Internet resources based on artificial intelligence, which will lead to the formation of a more tangible brand of the region and its repositioning.
    Keywords:
    interests, needs, recreational region, tourist demand, tourist offer, marketing mechanism
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  • VARIABILITY OF DISORDERS IN STUDENTS WITH DYSGRAPHY: LINGUOCOGNITIVE ASPECT

    Proceeding
    Psychological and Pedagogical Support of General, Special and Inclusive Education of Children and Adults
    Author:
    Liudmila A. Tishina
    Work direction:
    The essence of psychological security of the individual
    Abstract:
    The variability of writing disorders among students of secondary schools is the most relevant. Specific approaches to correcting such violations in the structure of speech therapy work, with all the variety of methods and techniques of correction, are insufficiently focused on the individualization of those strategic components of development that determine the effectiveness of correctional work.
    Keywords:
    special educational needs, linguistic thinking, writing disorders, students with severe speech disorders, learning difficulties
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  • CORRECTIONAL AND EDUCATIONAL SPACE AS A FACTOR IN THE SUCCESSFUL PRESERVATION OF MENTAL AND EMOTIONAL HEALTH OF CHILDREN WITH SPECIAL EDUCATIONAL NEEDS

    Proceeding
    Psychological and Pedagogical Support of General, Special and Inclusive Education of Children and Adults
    Authors:
    Tat'iana B. Kurakovskaia, Galina A. Baranova, Irina N. Nosonova
    Work direction:
    Conditions of the pre-school educational environment that create and ensure the safety of pupils
    Abstract:
    Abstract: the article reveals the concepts of correctional and developmental educational environment, emotional and mental health, describes the atmosphere created in the MBOU "TSO No. 44" in the educational building No. 3 "Fairy Tale", which combines familiar and extraordinary elements in aesthetic design with the aim of developing, training pupils with special educational needs
    Keywords:
    mental health, Environmental education, Keywords: emotional health, emotional well-being, children with special educational needs, correctional and developmental educational environment, folk art and cultural heritage of peoples
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  • Dual'naia innovatsionnaia podgotovka konkurentnosposobnykh na rynke truda rabochikh kadrov i spetsialistov srednego zvena, vladeiushchikh tsifrovymi kompetentsiiami, vysokimi patrioticheskimi kachestvami, na osnove nepreryvnogo operezhaiushchego professional'nogo obrazovaniia i sokhraneniia liderstva kolledzha v SVO

    Book Chapter
    Topical issues of pedagogy and psychology
    Authors:
    Irina M. Ryzhova, Tat'iana N. Vasiagina, Sofia V. Krasovskaia, Gennadshchii V. Iudin
    Work direction:
    Глава 2
    Abstract:
    Modern economic development of Russia determines the reforming of vocational education system and production in accordance with innovative technological equipment. The dual system is the most common form of personnel training which combines theoretical training (in Russia 40%, in Germany 20–25%) in educational institutions and the industrial training (75–80%) at enterprises. 96% of young people who completed dual training got a job at enterprises.
    Keywords:
    professional training of workers, professional training of employees, professional training of specialists, the needs of economy, dual training models
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  • Ecological and valeological concepts of the use of physical culture in the education of secondary school students

    Proceeding
    Topical Issues of Personal Self-Development: Psychological and Pedagogical Aspect
    Authors:
    Zoia L. Chumak, Zhanna G. Shakhmatenko
    Work direction:
    Психолого-педагогические основы развития личности
    Abstract:
    This article presents the results of a study of the level of need for a healthy lifestyle, physical education. To do this, it is necessary that all academic disciplines of modern education, all educational pedagogical activities contribute to this.
    Keywords:
    healthy lifestyle, need, physical culture of the individual, ecological, valeological concepts, use of physical culture, education of schoolchildren
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  • Filosofskie i psikhologo-pedagogicheskie osnovy formirovaniia sotsial'no aktivnoi lichnosti budushchego uchitelia

    Book Chapter
    Psychological and Pedagogical Issues of Modern Education
    Authors:
    Tsyben K. Garmaev, M V. Danilov, Vasilii V. Tatarinov
    Work direction:
    Глава 4
    Abstract:
    The monograph examines the development of conceptual foundations for the development and formation of a socially active personality in a broader philosophical, psychological and pedagogical aspect. This phenomenon is considered in the context of physical education.
    Keywords:
    physical education, motor qualities, education of moral qualities, socially active personality, humanistic paradigm, existential needs
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  • Socio-Dispatching Activity of the School Psychological and Pedagogical Concilium Specialists in the Modern Conditions of the Development of an Inclusive Educational Process

    Research Article
    Development of education Volume 5 No 1
    Author:
    Sergey V. Zinin
    Work direction:
    Psychology in Education
    Abstract:
    The state policy in the field of education poses new practical tasks, in particular, to learn how to include students with conditions that differ from the norm of health in an inclusive educational space, preserving and strengthening their health. The socio-dispatching activity of the school concilium is considered in the article as a key mechanism that ensures a decent quality of life for schoolchildren in the conditions of a protective clinical and pedagogical regime and an individual educational route. It has been practically established that teaching staff can competently navigate medical issues, take into account the special educational needs of students. Research methods. 68 referrals of students to medical specialists subscribed by the school concilium of the Moscow State Educational Institution «Secondary School No. 25 of Nizhneudinsk», whose professional work was seen to be of high importance for the educational process, were studied. The conducted research allowed us to draw the following conclusions: the effectiveness of providing social and pedagogical assistance from the school concilium specialists can reach 89.7% success rate and contribute to the formulation of new diagnoses, clarification or modification of previously given medical recommendations to students; 94.1% of constructive appeals to the health care system can subsequently have a qualitative impact on the special conditions of teaching schoolchildren. The analysis of social dispatching activities is carried out, problematic issues are raised, possible solutions are outlined. Therefore, the results of the study may be of interest to medical specialists; teachers working in the modern conditions of the implementation of Federal programs in the system of central and territorial PPCs, school conciliums, higher educational institutions; representatives of the legislature.
    Keywords:
    inclusive education, special educational needs, individual educational route, social dispatching activities, psychological and pedagogical concilium (PPc), protective clinical and pedagogical regime
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  • Prevention and correction of difficulties in learning to read at primary school age

    Book Chapter
    Prophylaxis and Correction of Reading Difficulties in Education of Elementary-School Children
    Author:
    Khristo B. Iordanov
    Work direction:
    Все направления
    Abstract:
    The monograph examines the issues of prevention and correction of difficulties in learning to read, caused by the so-called dyslexia - a violation of the ability to read - in children of primary school age. The diagnostic and advisory function of the primary school teacher and his ability to support children with reading problems by recognizing the corresponding symptoms in time is updated. It examines how students with specific learning difficulties, manifested by symptoms of dyslexia, cope with their problem and whether they can be helped in the practice of primary school.
    Keywords:
    special educational needs, dyslexia, diagnosis, therapy, individual opportunities
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  • Interaction of Specialist and Families in Work with Children with Special Educational Needs

    Proceeding
    Socio-Cultural and Psychological Problems of the Modern Family: Current Issues of Assistance and Support
    Author:
    Gennadii I. Kozhin
    Work direction:
    Особенности сопровождения и поддержки семей, имеющих детей с отклонениями в здоровье, развитии и поведении
    Abstract:
    The article examines the features of the family of a child with special educational needs, the forms of work of specialists with parents are present, the importance of cooperation between specialists and parents of children of this category is revealed.
    Keywords:
    children, interaction, family, special educational needs, Specialist
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  • The Need for Human Security as a Basic Life Value

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Authors:
    Natalia L. Fofanova, Kristina V. Astrakhankina
    Work direction:
    The essence of psychological security of the individual
    Abstract:
    In a situation of serious economic instability and political upheaval, the shortage of vital resources, the upmost issues are the problems of ensuring human security. This article reveals the concept of security as a basic life-supporting human need, in particular, it adresses the current issues of the role of public authorities in ensuring this vital value.
    Keywords:
    security, need, human activity, global threats
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  • Legal Upbringing and Education of Children With Special Needs in Residential Care Facilities

    Proceeding
    Psychologically Safe Educational Environment: Design Problems and Development Prospects
    Author:
    Victoria A. Dvoretskaya
    Work direction:
    Problems of psychological safety of the environment in the system of special and inclusive education
    Abstract:
    The paper considers the importance of accessible legal education and training of children regardless of their development characteristics, i.e. directly taking into account these individual characteristics. The author considers the specifics of creating conditions for accessibility and understanding of the Convention on human rights and other legal documents and acts, as well as the features of their adaptation to the level of child development in order to assimilate, understand and further apply them in their lives in order to ensure their safety in society.
    Keywords:
    values, children's rights, children with special needs, education in the field of rights, training in the field of rights
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  • Features of sustained attention in children of senior preschool age

    Proceeding
    Pedagogy, Psychology, Society: Current Trends
    Author:
    Olga V. Makarina
    Work direction:
    Общая психология, психология личности, история психологии
    Abstract:
    This work is aimed at identifying the features of attention stability in older preschool children with different levels of speech development, which occurs in the form of experimental actions. The project will include problem definition, the search for its solution via conducting techniques, analysis of documents, observation, reading psychological and pedagogical literature. The proposed forms of work are relevant, since early diagnostics at the stage of preschool and school education are aimed at identifying children who belong to a low level of attention development (its properties). This level of attention development affects the child's successful acquisition of educational skills and learning material at the initial stage of training. Conducted independent research allows you to answer problematic questions.
    Keywords:
    motivational-need sphere of the child, becomes non-situational, perceptual processes, emotional deprivation
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  • Work of the National Presidential Boarding School on Establishing Linguistic Rights and Filling Ethno-Cultural Needs of Students

    Research Article
    Ethnic Culture No 2 (3)
    Author:
    Lidiya G. Iksanova
    Work direction:
    Ethno-Cultural and Socio-Cultural Problems of Education
    Abstract:
    The article deals with the specifics of the educational institutions' activities on establishing language rights and filling ethno-cultural needs of students on the example of the National presidential boarding school for gifted children. Active debates of the issue of learning native languages, reducing the hours for teaching national languages in the curriculum of secondary schools, downplaying spiritual and moral education and “giving up positions” to the process of digitalization, the search for solutions and new models of “national schools” determines the relevance of issue studied. It is noted that due to the fact that Russia is a multi-ethnic state and almost all schools are multilingual and multicultural as a result of the dynamic process of migration of parents, schools have to solve the problems of implementing educational programs independently. Also, it is emphasized that since the process of establishing the linguistic rights and filling ethno-cultural needs of students of different nationalities, their relationship with each other entails conflicts and withdrawal to the world of social networks and adolescent groups, educational activities require a careful study. Therefore, the attention of researchers to the problem of establishing the linguistic rights and filling ethno-cultural needs of students causes interest in the problem of managing this activity. The ai, of the article is to develop and justify organizational and pedagogical conditions that contribute to the effective management of educational institutions’ activity on establishing linguistic rights and filling ethno-cultural needs of students. Research methods: study of the literature on the issue studied, the pedagogical experience of the author and teaching staff of schools, analysis of educational programs and curricula. Results. As a result of the research, we identified the main gaps in the existing system of management of educational activities on establishing the linguistic rights and filling ethno-cultural needs of students, the lack of a flexible management model with an adaptive organizational structure of management and appropriate organizational and pedagogical conditions. An effective model for managing the school's activities on establishing the linguistic rights and filling ethno-cultural needs of students is proposed in the article.
    Keywords:
    educational program, curriculum, class and extracurricular activities, establishing linguistic rights, filling ethnocultural needs of students
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  • Organizational and Content Aspects of Implementation of Inclusive Education

    Research Article
    Development of education No 1 (7)
    Authors:
    Nadezhda P. Polyakova, Svetlana N. Silanteva, Valentina I. Trofimova
    Work direction:
    Practice
    Abstract:
    This article discusses the implementation of a model of inclusive education in general education organizations and the construction of an educational route for students with disabilities. It is through the substantive and organizational sections of the adapted basic general education programmes that special conditions are created and observed to ensure that children with special needs and disabilities have equal access to quality education in general education organizations, taking into account the peculiarities of their psychophysical development and the recommendations of psychological, medical and pedagogical commissions. The main aim of the study is to systematize and improve the professional competencies in supervisors and teachers – members of the working groups on the development of adapted basic general education programs of educational organizations. In order to achieve the aim of this study, the following analytical methods have been employed: retrospective analysis of scientific literature, content analysis of periodical press and proceedings of scientific conferences on the subject; as well as practical methods (including own experience of working in the fields of specialized education and advanced training). In addition, BE of FVE “Chuvash Republican Institute of Education of the Ministry of Education of Chuvashia” proposed a program of advanced training “Organizational and Substantive Aspects of Inclusive Education,” based on legal, theoretical and methodological principles. The results of the conducted study show that supervisors and teachers – members of the working groups – are gaining significant practical knowledge of developing adapted basic general education programmes. It can be concluded that the planned results of the program suggest elimination of professional deficiency concerning the organizational and substantive issues of constructing an educational route for children with disabilities in conditions of inclusive education, as well as development of adapted basic general education programs of an educational organization.
    Keywords:
    inclusive education, students with disabilities, adapted basic general educational program of an educational organization, individual child development program, Federal state educational standard for elementary general education of students with special needs, Federal state educational standard for the education of students with intellectual disabilities
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  • Modern Aspects of Contents Adaptation in Teaching Literary Reading to Blind Elementary School Students

    Research Article
    Development of education No 1 (7)
    Authors:
    Elena V. Zamashnyuk, Tamara A. Kruglova
    Work direction:
    Practice
    Abstract:
    The article is focused on the problem of teaching blind elementary schoolers in literary reading lessons in elementary school. The relevance of the topic is due to the need to bring into compliance the content of the education of children with severe visual impairments with the requirements of the Federal State Educational Standards for blind students (option 3.2). At the present time, teachers of schools for blind children continue to experience difficulties in adapting the content of education in this subject. The aim of the article is to analyze and summarize the existing typhlopedagogical experience of teaching this group of children and to determine the directions for adapting the content of teaching literary reading to blind elementary students. Methods used in this study include analysis, description, and comparison. An analysis of the typhlopedagogical heritage suggests that teaching reading to blind elementary schoolers has a number of peculiarities due to the negative impact of visual impairment on their speech and cognitive development, motivation for activity; this can be overcome by adapting the content of education. In their turn, the directions of adaptation can be reached by adjusting the contents of textbooks, enriching the children’s sensory experience, developing their speech and thinking, and using a differentiated approach in teaching by redistributing educational material and developing assessment criteria that are appropriate for the blind students’ needs. The results of this study have important meaning for employees of schools for visually impaired children because they allow to implement a differentiated approach in teaching and to adapt the contents of the Literary reading school subject according to the special educational requirements of children.
    Keywords:
    sensory experience, special educational needs, literary reading, blindness, residual vision, adaptation of learning content, development of speech and thinking, motivation to read, tools for teaching reading
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  • Pedagogical consciousness and its value in the system of additional education

    Article in Collection
    Development of modern education system: theory, methodology, experience
    Authors:
    Alevtina I. Ushkalova, Marina M. Skorobogatko, Tatiana M. Voronova
    Work direction:
    Образовательный процесс в организациях общего и дополнительного образования
    Abstract:
    The article considers the pedagogical consciousness of the teacher, as an indicator that largely determines his desire to build a learning process. Pedagogical consciousness is represented as a system in the unity of the educational space. The forms of pedagogical consciousness and their influence on the pedagogical reality are analyzed.
    Keywords:
    educational process, knowledge, teaching methods, educational space, pedagogical consciousness, additional education, pedagogical reality, students' creative abilities, social needs of society
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  • Pedagogical accompaniment of preschoolers with visual impairment in innovative institutional conditions

    Research Article
    Development of education No 2 (4)
    Authors:
    Iuliia I. Demura, Elena V. Zamashnyuk
    Work direction:
    Education system in Russia
    Abstract:
    In the article modern view on the problem of pedagogical accompaniment is discovered; features of children accompaniment in new innovative institutional conditions such as «Accompaniment of children with LDO and their families» are illustrated; prerequisites of their appearance are argumented; targets and goals contributing satisfaction of special educational needs of this contingent are formulated.
    Keywords:
    accompaniment, pedagogical accompaniment, support, innovative institutional conditions, preschoolers with visual impairment, special educational needs, early help service, accompaniment centre, LDO child and his family
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  • Vzaimosviaz' psikhologicheskogo zdorov'ia i statusa mladshikh podrostkov v gruppe sverstnikov

    Book Chapter
    Education and science: current trends No 2
    Authors:
    Liubov A. Zabrodina, Irina S. Khokhrina
    Work direction:
    Парадигмы современного образования
    Abstract:
    The monograph highlights the main structural components of psychological health. The work also presents the results of an empirical study of the dependence of psychological health of a teenager on his status in a group of peers.
    Keywords:
    psychological health, social status of a teenager, axiological component, instrumental component, need-motivational component, emotional intelligence
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  • The market of educational services: market-information aspect of transformation

    Research Article
    Development of education No 1 (1)
    Authors:
    Anatoly E. Arkhipov, Evgeny A. Grigoriev, Vyacheslav D. Eskov
    Work direction:
    Educational policy
    Abstract:
    Modern society is characterized by dynamism of social and cultural interactions in the context of globalization of social and economic processes. According to the authors’ opinion this increases the importance of improving the quality of training, all education, including higher professional education. Improving the competitiveness of higher educational institution may make on the basis of conformity of quality of the educational product to the requirements of actual and potential consumer demand. Globalization and information factors of the interaction of market actors largely determine the necessity of transformation of approaches to formation and functioning of higher education institutions today
    Keywords:
    the market of educational services, competitiveness of services, educational needs, competitive advantage
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